Title Razvoj design thinking ekspertize kod studenata poslovne ekonomije
Title (english) Development of design thinking expertise among business economics students
Author Matija Mandarić
Mentor Ljerka Luić (mentor)
Committee member Ante Rončević (predsjednik povjerenstva)
Committee member Ljerka Luić (član povjerenstva)
Committee member Tomislav Radoš (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Business Economics) Koprivnica
Defense date and country 2024-07-02, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics
Abstract Pojedini tradicionalni modeli učenja u suvremenom obrazovanju postali su zastarjeli, potičući transformaciju u dinamici predavač-student. Suvremeni studenti sve više traže interaktivna iskustva učenja, praktični rad, poboljšanu komunikaciju i prilike za izražavanje mišljenja. Ipak, značajna prepreka kreativnosti i izražavanju može izazvati strah od negativnih reakcija predavača.
Kolegij na Sveučilišnom diplomskom studiju Poslovna ekonomija na Sveučilištu Sjever, naziva "Disruptivne inovacije i design thinking" predstavlja progresivan pristup obrazovanju, opremajući studente sveobuhvatnim teoretskim znanjem i praktičnim vještinama. Ovaj kolegij naglašava ključnu važnost inovacijskih procesa u različitim područjima studija, posebno u rješavanju izazova koje postavlja digitalna ekonomija i kao takav pomogao je u formiranju ovog rada.
Ovaj diplomski rad istražuje nove metodologije pristupu problemima kroz objektiv procesa design thinkinga, predstavljajući inovativna rješenja pri pronalaženju odgovora u pojedinim izazovima. Istraživački dio rada obuhvaća kvalitativno istraživanje provedeno tijekom vježbi u sklopu kolegija, koji je napravljen kao radionica, odnosno fokus grupa studenata na navedenom kolegiju.
Pristup design thinkinga potiče kreativnost i potiče učenike i studente da se usredotoče na rješenja, a ne na prepreke. Omogućuje istraživanje višestrukih alternativa, promiče suradnju s različitim pojedincima i olakšava stvaranje proizvoda usmjerenih na korisnika. Slijedom toga, uključivanje kolegija kao što je "Disruptivne inovacije i design thinking" u kurikulum potpomoglo bi u pripremi studenata za snalaženje i uspjeh u gospodarskom okruženju koje se razvija.
Abstract (english) Several traditional learning models in contemporary education have become outdated, prompting a transformation in the lecturer-student dynamic. Modern students increasingly seek interactive learning experiences, practical work, enhanced communication, and opportunities to express their opinions. However, a significant barrier to creativity and expression remains the fear of negative reactions from lecturers.
The course in the Master study of Business Economics at the University of the North, named "Disruptive Innovation and Design Thinking" represents a progressive approach to education, equipping students with comprehensive theoretical knowledge and practical skills. This course highlights the critical importance of innovation processes across various fields of study, particularly in addressing the challenges posed by the digital economy. As such, it has inspired the writing of this thesis.
This thesis explores new problem-solving methodologies through the lens of the Design Thinking process, presenting innovative solutions to specific challenges. The research component includes qualitative research conducted during a course, structured as a workshop – focus group involving students enrolled in the course.
The Design Thinking approach fosters creativity and encourages students to focus on solutions rather than obstacles. It enables the exploration of multiple alternatives, promotes collaboration with diverse individuals, and facilitates the creation of user-centric products. Consequently, including courses such as "Disruptive Innovation and Design Thinking" in the curriculum would be essential for preparing students to navigate and succeed in the evolving economic landscape.
Keywords
kreativnost
dizajnersko razmišljanje
ekonomija
obrazovanje
studenti
Keywords (english)
Creativity
Design Thinking
Economics
Education
Students
Language croatian
URN:NBN urn:nbn:hr:122:692288
Study programme Title: Business Economics Study programme type: university Study level: graduate Academic / professional title: sveučilišni magistar/magistra ekonomije (sveučilišni magistar/magistra ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2024-07-05 11:00:18