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master's thesis
Digitalna transformacija glazbene industrije na streaming platformama
Koprivnica: University North, 2024. urn:nbn:hr:122:642911
Špikić, Alen
University North
University centre Varaždin
Department of Business Economics

Institutional repository: University North Digital Repository

Cite this document

Špikić, A. (2024). Digitalna transformacija glazbene industrije na streaming platformama (Master's thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:642911

Špikić, Alen. "Digitalna transformacija glazbene industrije na streaming platformama." Master's thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:642911

Špikić, Alen. "Digitalna transformacija glazbene industrije na streaming platformama." Master's thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:642911

Špikić, A. (2024). 'Digitalna transformacija glazbene industrije na streaming platformama', Master's thesis, University North, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:122:642911

Špikić A. Digitalna transformacija glazbene industrije na streaming platformama [Master's thesis]. Koprivnica: University North; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:122:642911

A. Špikić, "Digitalna transformacija glazbene industrije na streaming platformama", Master's thesis, University North, Koprivnica, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:122:642911

Metadata
TitleDigitalna transformacija glazbene industrije na streaming platformama
Title (english)Digital transformation of the music industry on streaming platforms
AuthorAlen Špikić
MentorJoško Lozić (mentor)
Committee memberAna Globočnik Žunac (predsjednik povjerenstva)
Committee memberJoško Lozić (član povjerenstva)
Committee memberTrina Mjeda (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Business Economics)
Koprivnica
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Digitalna transformacija glazbene industrije na streaming platformama donijela je mnoge promjene i izazove, ali i nove prilike za umjetnike i ljubitelje glazbe. Streaming platforme omogućuju korisnicima neograničen pristup velikim glazbenim bibliotekama putem pretplata ili besplatnih verzija s oglasima, revolucionirajući način konzumacije glazbe. Cilj ovog rada je istražiti utjecaj digitalne transformacije na glazbenu industriju, s naglaskom na poslovne modele glazbenih streaming platformi poput Spotifya, Apple Musica, YouTube Musica i Deezera. Istraživanje o korištenju streaming platformi u Hrvatskoj pokazuje da su digitalne platforme glavni izvor glazbe za većinu korisnika, koji preferiraju lakoću pristupa i mogućnost dijeljenja glazbenih popisa. Promjena u preferencijama potrošača od posjedovanja glazbe prema pristupu velikim količinama online sadržaja evidentna je, ali percepcija vrijednosti glazbe ostaje podijeljena, što ukazuje na potrebu za kontinuiranim unapređenjem korisničkog iskustva.
Abstract (english)
The digital transformation of the music industry on streaming platforms has brought many changes and challenges, but also new opportunities for artists and music lovers. Streaming platforms give users unlimited access to large music libraries through subscriptions or free versions with ads, revolutionizing the way music is consumed. The aim of this paper is to investigate the impact of digital transformation on the music industry, with an emphasis on the business models of music streaming platforms such as Spotify, Apple Music, YouTube Music and Deezer. Research on the use of streaming platforms in Croatia shows that digital platforms are the main source of music for most users, who prefer ease of access and the ability to share music lists. The shift in consumer preferences from owning music to accessing large amounts of online content is evident, but the perception of the value of music remains divided, indicating the need for continuous improvement of the user experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:642911
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar/magistra ekonomije (sveučilišni magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-11 11:45:54