The modern world of animation and advertising creation is increasingly exploring the potential of artificial intelligence (AI). AI is a branch of computer science that describes any system capable of problem-solving and decision-making in a manner similar to the human mind. Blender is a powerful tool for 3D modeling, animation, and visual effects. The integration of artificial intelligence into Blender offers incredible possibilities in both animation and advertising. This technological fusion enables artists, designers, and animators to create complex and photorealistic scenes with significantly less effort and time. In this comprehensive thesis, an analysis will be conducted on how this combination is changing traditional approaches to creative work, as well as how this technology is transforming the animation industry. Through a systematic literature review, examples of the use of artificial intelligence in animation will be analyzed, including character motion generation, dynamic simulations, and intelligent animation control. Various thematically related articles will be described to showcase the current development of the technology discussed in the paper. Practical examples of using artificial intelligence in animation and creative work will also be reviewed. A brief study will be conducted comparing the work of humans and AI. This comparison will evaluate multiple parameters: speed and efficiency, quality and control, usability and copyright, creativity and artistic expression, as well as cost. At the end of the paper, a discussion and analysis of the results will be presented.