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undergraduate thesis
Izrada vizualnog identiteta za brend kozmetičkih proizvoda
Koprivnica: University North, 2024. urn:nbn:hr:122:001450
Klokočki, Monika
University North
University centre Varaždin
Department of Multimedia, Design and Application

Institutional repository: University North Digital Repository

Cite this document

Klokočki, M. (2024). Izrada vizualnog identiteta za brend kozmetičkih proizvoda (Undergraduate thesis). Koprivnica: University North. Retrieved from https://urn.nsk.hr/urn:nbn:hr:122:001450

Klokočki, Monika. "Izrada vizualnog identiteta za brend kozmetičkih proizvoda." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:001450

Klokočki, Monika. "Izrada vizualnog identiteta za brend kozmetičkih proizvoda." Undergraduate thesis, University North, 2024. https://urn.nsk.hr/urn:nbn:hr:122:001450

Klokočki, M. (2024). 'Izrada vizualnog identiteta za brend kozmetičkih proizvoda', Undergraduate thesis, University North, accessed 19 January 2025, https://urn.nsk.hr/urn:nbn:hr:122:001450

Klokočki M. Izrada vizualnog identiteta za brend kozmetičkih proizvoda [Undergraduate thesis]. Koprivnica: University North; 2024 [cited 2025 January 19] Available at: https://urn.nsk.hr/urn:nbn:hr:122:001450

M. Klokočki, "Izrada vizualnog identiteta za brend kozmetičkih proizvoda", Undergraduate thesis, University North, Koprivnica, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:122:001450

Metadata
TitleIzrada vizualnog identiteta za brend kozmetičkih proizvoda
Title (english)Creating a visual identity for a brand of cosmetic products
AuthorMonika Klokočki
MentorRobert Geček (mentor)
Committee memberSnježana Ivančić Valenko (predsjednik povjerenstva)
Committee memberRobert Geček (član povjerenstva)
Committee memberAnja Zorko (član povjerenstva)
GranterUniversity North
(University centre Varaždin)
(Department of Multimedia, Design and Application)
Koprivnica
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Processes of Graphic Reproduction
Abstract
Ovim završnim radom se htjelo prikazati proces izrade vizualnog identiteta za fiktivni brend ženskih kozmetičkih proizvoda pod nazivom Luna Lux. Cilj rada je analizirati i odrediti ključne elemente dizajna, poput boja, fontova, ambalaže i marketinških tiskovnih materijala, kako bi se utvrdilo na koji način oni doprinose stvaranju prepoznatljivog identiteta brenda i privlačenju ciljane publike. U okviru izrade vizualnog identiteta, posebna pažnja je posvećena dizajnu promotivnih materijala, uključujući billboard, letke i ambalažu proizvoda, korištenjem Adobe Illustrator i Adobe Photoshop programskih alata.
Abstract (english)
This thesis wanted to show the process of creating a visual identity for a fictional brand of women's cosmetic products called Luna Lux. The goal of the thesis is to analyze and determine key elements of design, such as colors, fonts, packaging and marketing print materials, in order to understand how they contribute to creating a recognizable brand identity and attracting the target audience. In the development of the visual identity, special attention was given to the design of promotional materials, including billboards, flyers, and product packaging, using Adobe Illustrator and Adobe Photoshop software tools.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:122:001450
Study programmeTitle: Graphical Studies: Multimedia, Design and Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije (prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka multimedijske i grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-15 13:13:30