The development of artificial intelligence (AI) has revolutionized art and photography, enabling the creation of new works of art with the help of generative algorithms. Throughout history, photography has played an important role in shaping memory and history because it was considered a credible representation of reality. This paper will explore the technology behind artificial intelligence and the impact of generative artificial intelligence on photography and its credibility, which is becoming questionable, which raises questions about its future role as a source of truth and the ability of humans to recognize AI-generated images. It is shown that the technological progress has significantly influenced the creativity of photographers, enabling them to create more imaginative works in a shorter time, but it has led to challenges such as breaking down aesthetic standards, endangering realism and questioning originality. Included tools for creating generated content that are available to almost everyone, some of them with open-source codes. The ways of generating photos by typing prompts will be shown and with the help of the Leonardo AI tool, it will be tested whether the correct input of technical settings, which are used in modern photography, can provide more detailed generated photos. With the growing amount of information and the influence of the media, the manipulation of visual information becomes easier with the emergence of deepfake AI, while people's attention spans decline. The need to regulate copyright and the creative process in the context of works generated by artificial intelligence will be explored.