The topic of this thesis examines how photography, as a key visual medium, affects the shaping of identity and the perception of reality in contemporary society. Identity, as a complex and dynamic concept, is becoming more and more fluid in the context of the digital age, and this paper analyzes how visual elements help to express and understand these changes. The paper is divided into a theoretical and a practical part, both of which examine the mutual con-nection between visual media and identity. The practical part of the work consists of a series of photographs that use reflections in mirrors as a central motif for identity research. Using a Canon 80D DSLR camera and a variety of lenses, combined with creative filters, the photographs were taken to show the complexity and ambiguity of identity. After shooting, the photos were edited in Adobe Photoshop, Lightroom and Krita (x64) to achieve the desired aesthetics and visual consistency. The final layout of the book, which is part of this project, was designed in Adobe InDesign, with special emphasis on the balance between images and empty space and the rhythm of page transitions. The theoretical part of the work includes the analysis of contemporary theories of identity in the context of art and psychology. Photography is studied as a tool for documenting reality, but also as a means of expressing inner states and social commentary. The key results of the work show that photography, through creative exploration of reflec-tions and manipulation of light, can successfully convey complex ideas about identity. The use of digital tools enabled further exploration of technical and artistic aspects. The conclusions of the work emphasize the importance of understanding the role of visual media in contemporary identity formation, with a special focus on perception, introspection and interpersonal relati-onships in the digital age.