Title Analiza subliminalnog oglašavanja
Title (english) Analysis of subliminal advertising
Author Tea Bobovčan
Mentor Tanja Kesić (mentor)
Committee member Goran Kozina (član povjerenstva)
Committee member Anica Hunjet (član povjerenstva)
Committee member Tanja Kesić (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Business Economics) Koprivnica
Defense date and country 2016-09-28, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Marketing
Abstract Subliminalne poruke danas se naširoko koriste i nalaze se svuda oko nas, a može ih se pronaći u glazbi, glazbenim spotovima, filmovima, oglašivačkim porukama čak i u popularnim crtićima. Interesantno je kako su najkorištenije riječi u takvim porukama, fraze i slike vezane za seks. Subliminalna percepcija zapravo znači da je moguće utjecati na ljudske osjećaje, misli i ponašanja bez svjesnog znanja osobe na koju se utječe kroz razne podražaje bez svjesnog znanja osobe na koju se utječe. Danas smo okruženi s mnogo više vrsta medija, pa je tako i veća mogućnost korištenja subliminalnih poruka i njihovih utjecaja na ljudsku podsvijest jer masovni mediji su prisutni u svakom kućanstvu i obuhvaćaju veliki broj publike. Subliminalne tehnike se odnose se na bilo koju tehniku ili uređaj koji se koristi za prenošenje ili pokušaj prenošenja poruke osobama putem slike ili zvuka ispod razine svijesti. Subliminalno oglašavanje je tehnika koja se koristi metodom izlaganja potrošača slikama proizvoda, nazivima proizvoda i drugim marketinškim podražajima koji utječu ili bi trebali utjecati na kupca. Istraživanja su pokazala da kad su ljudi bili izloženi djelovanju nekog oblika subliminalne poruke dolazi do promjena u osjećajima, vjerovanjima, nagonima, ponašanju itd.
Kako se brojni znanstvenici i istraživači ne mogu složiti oko stvarnoga učinka subliminalnih poruka još uvijek nije u potpunosti jasno, kako i koliko subliminalne poruke djeluju na našu svjesnost ili da li uopće djeluju.
Abstract (english) Nowadays subliminal messages are widely used and can be found anywhere; in music, music videos, movies, advertising messages and even in popular cartoons. It is interesting that the most used words in such messages are phrases and images related to sex. Subliminal perception actually means that it is possible to influence human emotions, thoughts and behaviors without conscious knowledge of the person affected. Today we are surrounded by many more types of media and thus, there is greater possibility of use of subliminal messages and their influence on the human subconscious because of the presence of mass media in every household and therefore a large number of viewers.
Subliminal techniques refer to any kind of technique or device that is being used to convey or attempt to convey your message to people via images or sound below the level of consciousness. Subliminal advertising is a technique which uses the method of consumer exposure with images of the products, brand names and other marketing stimuli which influence or try to influence the consumer. Studies have shown that when the people were exposed to some form of subliminal messages, it resulted in the change of feelings, beliefs, instincts, behavior, etc.
As the number of scientists and researchers cannot agree on the actual effect of subliminal messages, it still isn't entirely clear how or how much subliminal messages affect our consciousness or whether they actually work.
Keywords
percepcija
subliminalna percepcija
subliminalno oglašavanje
subliminalne tehnike
subliminalna poruka
Keywords (english)
perception
subliminal perception
subliminal advertising
subliminal techniques
subliminal message
Language croatian
URN:NBN urn:nbn:hr:122:391411
Study programme Title: Business Economics; specializations in: Tourism and International Trade Course: Tourism and International Trade Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2016-11-04 11:43:56