Title Uloga i značaj boje u interkulturalnoj komunikaciji
Author Nikolina Kuliš Pušić
Mentor Ljubica Bakić-Tomić (mentor)
Committee member Vladimir Šimović (predsjednik povjerenstva)
Committee member Anica Hunjet (član povjerenstva)
Committee member Ljubica Bakić-Tomić (član povjerenstva)
Granter University North (University centre Varaždin) (Department of Communicology and Public Relations) Koprivnica
Defense date and country 2016-10-14, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Communicology
Abstract Interkulturalnost i odnosi među pojedinim kulturama tema je koja nema granica i sadrţi bezbrojne elemente koji se mogu uspoređivati, analizirati i istraživati. Pritom je možda najznačajnija upravo komunikacija između različitih kultura, jer je neizbježna u današnjem informatičkom, medijski eksponiranom, bezgraničnom i komunikacijski gledano sve manjem svijetu. U skladu s time, svi elementi komunikacije trebali bi nam biti poznati kada krećemo u doticaje s drugim kulturama. Boja je jedan od elemenata neverbalne komunikacije koja često ne dobiva dovoljno zapaženo mjesto kada se govori o komunikaciji općenito, ali i kada se gleda što sve utječe na uspješnu i kvalitetnu komunikaciju. Definiranje boje kao važnog elementa komunikacije, ali i svugdje prisutnog simbola koji prenosi bezbrojne i različite poruke temelj je ovog rada. Definiranje boje, poznavanje njene povijesti, razvoja, načina na koji ih vidimo i sistematiziramo važan su dio upoznavanja s mogućnostima koje boja ima u komunikaciji. U radu je pojašnjen simbolizam boja, najznačajnije kulturološke razlike kada su u pitanju boje, odnos popularne kulture i boje, boja u kontekstu različitih svjetskih jezika, načini na koji ju koristimo privatno, ali i poslovno te moć uvjeravanja boja i njihov psihološki utjecaj na ljude. Istraživanjem koje je provedeno u sklopu ovog rada željelo se dokazati važnost boje kao neverbalnog elementa u komunikaciji između pripadnika dviju različitih kultura u područjima poput tradicionalnih vrijednosti, privatnog života, opće komunikacije, poslovnih odnosa, ali i kod nastanka nesporazuma ili konflikata.
Abstract (english) Interculturality and relationships between individual cultures is a subject that doesn't have any boundaries and cotains countless elements that can be compared, analised and researched. In so doing, maybe the most important thing is exactly communication between different cultures because it is inevitable in todays informatical, media exposed, boundless and looking in terms of communication smaller and smaller world. Accordingly, all elements of communication should be well-known to us when we are coming into contact with other cultures. Colour is one of the elements of nonverbal communication which often doesn't get enough noted place when we talk about communication in general and when we observe what effects it has on succesfull and quality communication. Defining colour as an important element of communication, but also as everywhere present symbol which communicates countless and different messages is a basis of this paper. Defining colour, knowing its history, development, the way human beings see it and systematize it is an important part of learning about features which colours have in communication. This paper explains colour symbolism, most important cultural differencies when it comes to colours, relationship between popular cultures and colour, colour in the context of different world languages, ways we use it privately and in business communication and at last, power of persuation colours have and their psychological influence on people. The research conducted as a part of this paper wanted to prove importance of colour as nonverbal element in communication between members of different cultures in areas such as traditional values, private life, general communication and business relationships but also the emergence of misunderstanding or conflict.
Keywords
komunikacija
interkulturalna komunikacija
kultura
boja
simbol
neverbalna komunikacija
Keywords (english)
communication
intercultural communication
culture
colour
symbol
nonverbal communication
Language croatian
URN:NBN urn:nbn:hr:122:362644
Study programme Title: Public Relations Study programme type: university Study level: graduate Academic / professional title: magistar/magistra odnosa s javnostima (magistar/magistra odnosa s javnostima)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2016-11-07 13:55:29