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master's thesis
Analiza nastupa tri najveće hrvatske banke na društvenoj mreži facebook
Pula: University of Pula, 2016. urn:nbn:hr:137:112246
Baf, Valentina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Baf, V. (2016). Analiza nastupa tri najveće hrvatske banke na društvenoj mreži facebook (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:112246

Baf, Valentina. "Analiza nastupa tri najveće hrvatske banke na društvenoj mreži facebook." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:112246

Baf, Valentina. "Analiza nastupa tri najveće hrvatske banke na društvenoj mreži facebook." Master's thesis, University of Pula, 2016. https://urn.nsk.hr/urn:nbn:hr:137:112246

Baf, V. (2016). 'Analiza nastupa tri najveće hrvatske banke na društvenoj mreži facebook', Master's thesis, University of Pula, accessed 06 July 2024, https://urn.nsk.hr/urn:nbn:hr:137:112246

Baf V. Analiza nastupa tri najveće hrvatske banke na društvenoj mreži facebook [Master's thesis]. Pula: University of Pula; 2016 [cited 2024 July 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:112246

V. Baf, "Analiza nastupa tri najveće hrvatske banke na društvenoj mreži facebook", Master's thesis, University of Pula, Pula, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:137:112246

Metadata
TitleAnaliza nastupa tri najveće hrvatske banke na društvenoj mreži facebook
Title (english)Analysis of the performance of the three largest croatian banks on facebook
AuthorValentina Baf
MentorDražen Alerić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2016-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Društvene su mreže postale nezaobilazna aktivnost današnjice, one su izvorišna tema razgovora među ljudima, ponajviše među mladima. One su digitalni medij čiji je razvoj omogućen razvojem interneta i platforme koja podržava takav sustav. Digitalizacija nije uvjetovala samo način na koji korisnici pretražuju sadržaj i dolaze do informacija već i njihovo ponašanje i razmišljanje. Promjena ponašanja i razmišljanja korisnika uvjetovala je i promjene u poslovanju raznih poduzeća, na način da su mnoge tvrtke dio svog poslovanja preselile online.. U posljednje se vrijeme sve više tvrtki okreće društvenim mrežama, ponajviše Facebooku kao neformalnom sredstvu komunikacije putem kojeg mogu promovirati svoje proizvode i usluge, ali i stupiti u interakciju sa korisnicima. Sve su te prednosti privukle i bankarski sektor. Banke u društvenim mrežama imaju odličnu platformu za direktnu komunikaciju s korisnicima. Ciljanim oglašavanjem koje nude mreže poput Facebooka mogu doći do vrlo kvalitetne baze fanova koja će biti zainteresirana za takav sadržaj.
Abstract (english)
Social networking sites have become an unavoidable nowday activity and they are the main conversation topic among people, particularly among young people. They are the digital medium whose development was enabled by the development of the Internet and the platforms which support such a system. Digitalization is not caused just by the way users search content and access to information, but also by their behavior and thinking. Changes in user's behavior and thinking have caused the changes in business for various companies, in a way that many companies have moved part of their business online. Lately, more and more companies are turning to social networks, primarily Facebook as an informal way of communication through which they can promote their products and services, and interact with customers. All these benefits have attracted the banking sector. Banks in social networks have an excellent platform for direct communication with their customers. Through targeted advertising offered by networks like Facebook they can reach very high-quality fan base that will be interested in such content.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:112246
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-02-09 13:34:35