Destination weddings, well known as a new phenomenon in the tourism industry, have woken up the Istrias tourism professionals to enrich attractive and untapped resources of Istria County. With that in mind, a research was conducted and the topic was an impact that the emergence of this new phenomenon has on the development of tourism of special interests Istria County. In the thesis a strategic document for the development of Istrias tourism, known as the Master Plan, was used mostly for the creation of perspectives on specific development plans Istria in the form of tourism. The aim of analysis of this document, was to present the current situation among travel professionals of Istria. Most importantly, this document provides future perspective for repositioning and restructuring of Istria as a tourist destination. The phenomenon of wedding tourism can be seen as one of the possible initiatives for development of this new tourism sphere in Istria. Big contribution for the thesiss topic was foreign sources because international literature is dealing with the study of emergent phenomena for more than a decade and in our country wedding tourism is still at the beginning of it development. Development of Istria is extremely complex and delicate process and the hardest part is about the decision in what kind of tourism will Istria specialize and who do we want to attract. Setting up an organized picture of the destination in the minds of consumers is a very complex task which is primarily based on the inherited and acquired a new identity. Istria is now in the transformation towards identifiable, competitive and quality lifestyle destination.