Title Turističko posredovanje i prilagodba turističkim trendovima
Title (english) Adjustment of Tourism Intermediaries to a Tourism Trends
Author Jana Labović
Mentor Jasmina Gržinić (mentor)
Committee member Kristina Afrić Rakitovac (predsjednik povjerenstva)
Committee member Jasmina Gržinić (član povjerenstva)
Committee member Nikola Vojnović (član povjerenstva)
Granter University of Pula (Department of Interdisciplinary, Italian and Cultural Studies) Pula
Defense date and country 2016-09-28, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Promjene koje je turizam stvarao kroz godine uvelike su promijenile izgled i imidž destinacija, stvarale su se nove destinacije, a kroz razvoj tehnologije su se iste mogle bolje povezivati, razvijati te omogućiti kontakt sa ostatkom svijeta. Razlika u turizmu novijeg doba jest upravo u individualizaciji potrošača, novi turisti se za razliku od prijašnjih predvidljivih, masovnih putovanja, posve nepredvidljivo ponašaju, o čemu govore u prilog i moderni trendovi poput last minute rezervacije, citybreak ponuda, taylormade aranžmana, krojenog po mjeri korisnika, stvarajući tako dodanu vrijednost proizvoda. Popularizacijom društvenih mreža (Facebook, Twitter i dr.) česte su on-line interakcije među korisnicima usluga, temeljem čega se stvaraju dojmovi, uspoređuju cijene i slično, što ukazuje na integraciju potražnje. Promjene izazvane suvremenom digitalnom tehnologijom vode ka disinternedijaciji, što označava djelomično napuštanje posrednika te formiranje direktne razmjene i kupnje proizvoda i usluga putem Interneta, a nakon reakcija ponude te prilagodbe turističkih posrednika, pojavljuje se pojam reintermedijacije kao ponovnog uključivanja posrednika. Ponuđači usluga na turističkom tržištu do klijenata mogu doći izravnom (direktnom) distribucijom ili neizravnoj (indirektnoj) distribuciji usluga na turističkom tržištu. Zbog jačanja konkurentnosti na turističkom tržištu te stvaranja pogodnih uvjeta poslovanja, turistički posrednici sve više prepoznaju udruživanje, specijalizaciju kao ključ opstanka na tržištu, kao i primjena načela društveno odgovornog poslovanja.
Abstract (english) The changes that tourism has created through the years has greatly caused the appearance and the image of the destinations. They also created new destinations and through the development of technology they could have connected and developed better and reached to the rest of the world. The difference in tourism of the new era is in the individualization of the consumer. The new tourists, unlike the previous ones, that consumed predictable and massive journeys, now behave unpredictable and they are in favour of modern trends like last minute reservations, city break offers, taylor made arrangements that are created to suit the consumer, giving the additional value to the product. With the popularisation of the social networks (Facebook, Twitter..) the interactions between the consumers are common, where they create impressions, compare the prices and etc. which show the integration of the market. The changes caused by the digital technology lead to the disintermediation, which means partially leaving the mediator, and forming direct exchange and purchase of products and services via Internet. After the reactions of the offer and adjustment of the touristic mediators, the term reintermediation as the re-entering of the mediators is introduced. Bidders of the offers in the touristic market can come to the clients with the direct distribution or indirect distribution of the services on the touristic market. Because of the strengthening of the competitiveness on the touristic market and making the suitable conditions of the business, touristic mediators (agents) are recognising more joining, specialisation as a key to the surviving on market, as the example of the principle of the socially responsible business.
Keywords
Moderni trendovi
integracije
specijalizacija
održivi turizam
dodana vrijednost proizvoda
dis / reintermedijacija
direktna / indirektna distribucija
Keywords (english)
Modern trends
integration
specialization
sustainable tourism
the additional value to the product
dis / re intermediation
direct / indirect distribution
Language croatian
URN:NBN urn:nbn:hr:137:450070
Study programme Title: Culture and Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2017-02-20 10:15:03