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undergraduate thesis
Mobilno oglašavanje
Pula: University of Pula, 2017. urn:nbn:hr:137:445975
Anušić, Igor
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Anušić, I. (2017). Mobilno oglašavanje (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:445975

Anušić, Igor. "Mobilno oglašavanje." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:445975

Anušić, Igor. "Mobilno oglašavanje." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:445975

Anušić, I. (2017). 'Mobilno oglašavanje', Undergraduate thesis, University of Pula, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:445975

Anušić I. Mobilno oglašavanje [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:137:445975

I. Anušić, "Mobilno oglašavanje", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:445975

Metadata
TitleMobilno oglašavanje
Title (english)Mobile advertising
AuthorIgor Anušić
MentorVanja Bevanda (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-02-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Cilj rada je upoznavanje sa pojmom mobilnog oglašavanja, njegov razvoj i pogled prema razvoju u budućnosti. Glavna metoda je usporedba sa internet oglašavanjem kao prethodnikom mobilnog oglašavanja. Novim mobilnim tehnologijama, a time i mobilnim uređajima, došlo je do napredovanja oglašavanja na internetu do te mjere da je mobilno oglašavanje postalo zasebna marketinška grana koja zbog svoje kompleksnosti zahtijeva posebnu pozornost. Mobilno oglašavanje je nastalo na temeljima internet oglašavanja i kao takvo će uvijek biti ovisno o internetskoj tehnologiji, neovisno kakvi će biti mobilni uređaji budućnosti.
Abstract (english)
The aim of this work is to introduce the concept of mobile advertising, its development and a future look about its developments. The main method is a comparison with internet advertising as a predecessor of mobile advertising. There has been a progression of advertising on the internet with the development of new mobile technologies supported with mobile devices, to the extent that mobile advertising has become a separate marketing branch which its complexity requires special attention. Mobile advertising was built on internet advertising foundations and as such will always be dependent of internet technologies, no matter what will be the future of mobile devices.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:445975
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-04-11 08:48:01