Title Kohezivna strategija
Title (english) Cohesive strategy
Author Florijan Ćelić
Mentor Marli Gonan Božac (mentor)
Committee member Morena Paulišić (predsjednik povjerenstva)
Committee member Marli Gonan Božac (član povjerenstva)
Committee member Ines Kersan-Škabić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2016-12-16, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Predmet diplomskog rada je Kohezivna strategija. Cilj rada je definiranje znanstvenog pojma kohezivna strategija na modelu primjene strateškog menadžmenta kod izrade strategije rasta Europske unije „Europa 2020“. Prvi korak u davanju prijedloga znanstvene definicije kohezivna strategija odnosio se na iscrpno sekundarno istraživanje online baza podataka EBSCO, Scopus i WOS Core Collection, te ostale znanstvene građe. Provedenim istraživanjem nije se identificirala niti jedna znanstvena definicija kohezivne strategije, što potvrđuje pretpostavku istraživača da je riječ o novom području i drugačijem pogledu strateškog menadžmenta na razvoj i implementaciju strategija rasta i/ili razvoja kod velikih korporacija i javnog sektora, koje je uvjetovano brojnim internim i eksternim čimbenicima, navedenim u diplomskom radu. Za definiranje pojma kohezivna strategija u radu se analizira strategija rasta Europske unije „Europa 2020“, koja je u funkciji ostvarenja ciljeva kohezijske politike Europske unije. Analizom su utvrđeni potrebni elementi i obilježja koje strategija mora sadržavati da bi ju se moglo determinirati kao kohezivnu strategiju. Elementi i obilježja sadržani su u sljedećoj definiciji: Kohezivna strategija objedinjuje strategije zasebno strateški razrađenih sektorskih, funkcijskih ili divizijskih područja u jedinstvenu strategiju, uz poštivanje načela vertikalne i horizontalne koherentnosti.
Abstract (english) The subject of master's thesis is cohesive strategy. The main goal of the paper work is defining science term cohesive strategy based on the model of applying strategic management at creation of growth strategy of European Union „ Europa 2020“.
The first step in giving proposal of science term cohesive strategy refers to exhaustively secondary research of online data bases EBSCO, Scopus, WOS Core Collection and other science literature. By conducted research there was no identification of any science definition of cohesive strategy which confirms assumption of the researcher that the word is about a new field and diferent view of strategic management on to development and implementation of growth strategion and/or development at large corporations and public sector, which is conditioned by great number of intern and extern facts, which are mentioned in master's thesis.
To define the term cohesive strategy, in this thesis, the strategic growth of European Union „Europa 2020“ will be analysed, and which is also in the function of achieving goals of the EU cohesion policy. By analysing, necessary elements and markings which strategy has to have so that it would be possible to determinate it as cohesive strategy, are identified. The elements and marking are contained in the following definition:
Cohesive strategy combines the strategy of elaborate strategic private sector, functional or divisional areas, into a single strategy, while respecting the principle of vertical and horizontal coherence.
Keywords
kohezivna strategija
strateški menadžment
kohezijska politika EU
Keywords (english)
cohesive strategy
strategic management
EU cohesion policy
Language croatian
URN:NBN urn:nbn:hr:137:947640
Study programme Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Course: Management and Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2017-04-12 08:26:11