Interest and research of organizational culture increased in 1972, followed by publishing the book „U potrazi za izvrsnošću“. Nowadays it is researched by many authors. Organizational culture for a long time was not considered a part of organization, so their aim was to get closer to this two components. Today, it is the one of the most important components of organization and represents one of the crucial components of existence of the organization. Organizational culture is a long lasting and specific system of validity, credential, knowledge, norms and desire that govern the behaviour and view of working groups or individuals. Its role is visible through organizational image because with its development it influenced the behaviour, opinion, attitudes and beliefs of employees. Indicators of organizational culture are the ones that define it and give it form. By understanding and maintaining them we can improve and develop our organization. There are diverse models, categories and types of organizational culture. The reason why there are so many is that organizational culture is a multidimensional concept composed of so many parts. By following the research and monitoring our organizational culture, we can grow, develop, and profit because it is involves everything, from employees and manufacturing process to suppliers to consumers. Lastly, at the end of paper, two organizations that work in tourism are compared. For comparison were used the hotel „Ružica Grad“ in Orahovica and „Jankovac“ mountain lodge that is located in Nature Park Papuk. The research was conducted by using a questionnaire and various statistical methods.