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undergraduate thesis
Komunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC"
Pula: University of Pula, 2017. urn:nbn:hr:137:306758
Tomašić, Klaudio
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Tomašić, K. (2017). Komunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:306758

Tomašić, Klaudio. "Komunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC"." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:306758

Tomašić, Klaudio. "Komunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC"." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:306758

Tomašić, K. (2017). 'Komunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC"', Undergraduate thesis, University of Pula, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:306758

Tomašić K. Komunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC" [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:137:306758

K. Tomašić, "Komunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC"", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:306758

Metadata
TitleKomunikacija neprofitnih organizacija na primjeru udruge mladih "AIESEC"
Title (english)Communication of NGO's
AuthorKlaudio Tomašić
MentorDražen Alerić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-10-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad na temu „Komunikacija neprofitnih organizacija; na primjeru udruge mladih AIESEC“ bavi se prvenstveno komunikacijom, njenim oblicima i načinima promoviranja. Rad sadrži osnove informacije o neprofitnom marketingu, neprofitnim organizacijama te se detaljnije raspravlja o komunikaciji neprofitnih organizacija. Analizirala se neprofitna udruga mladih AIESEC, kao jedan primjer iz prakse. AIESEC promovira svoje proizvode: međunarodne volonterske i stručne prakse te članstvo kroz razne medije i kanale promocije. Ponajviše se koristi internetom, kao sredstvom komunikacije, no osim toga organizira i događaje, konferencije, sastanke te se na njima također provode promotivne strategije.
Abstract (english)
The theme of the thesis is „ Communication of non profit organizations: analyzing the youth association AIESEC“. The thesis itself, first and foremost, bases its’ roots in the communication in between non profit organizations, its shapes and forms and also its ways of promoting. The thesis contains the basics of non profit marketing and non profit organizations and gets more detailed towards communication of said organizations. As a practical example, it has been analyzed the youth association AIESEC. AIESEC promotes its’ products; international volunteer and professional exchanges, as well as its’ membership, through various media and promotional channels. Most of all, it uses Internet as a way of communication, but other than that it organizes events, conferences and meetings which are a promotional strategy for its’ products, as well.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:306758
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-01-11 13:00:59