The process of making this final work under the theme „Customizing the product to a particular segment“ contains introductory part along with seven chapters and conclusion. Inroductory part is based on purpose and goal of this work and also scientific methods used during making this work. Second chapter is based on foundation segmentation and ethics, on the general theoretical part of the work without which the terms described in the fourth chapter would not be reasonable. Children as market segment and the socialization of consumers (children) are just part of this chapter, which is the link between the second and third chapters with Chapter Five. Chapter Five includes adapting products to children and tries to explain the strategies used by marketing experts to make the product attractive for children. The fifth chapter is specific to this work because it precisely describes which elements, features and characteristics should contain a product for children. Describes product positioning and the perception that which affected by consumer senses, more precisely, how marketing experts influence consumer senses through designing products. Packaging design is the most important feature of the product for it to be desirable for children. The design is described in the sixth chapter, which also describes the more detailed elements of the design. The seventh chapter analyzes the market research carried out for the purpose of proving or rejecting the hypothesis set, related to individual elements of the product of the pediatric paste.