Today, competitiveness and innovations present the central interes of the numerous scientists. In the contemporary time all countries on the international level are intensively looking for a model of manage the competitiveness position on the dinamic market. For that, it is very important to assure some essential factors that presents a leading challenges. Republic of Croatia has an special potential in the context of this problematic. This country has a wide attraction base and more other resources, but all of them have not been adequately exploited. Due that, it's competitiveness position is not satisfactory as well as innovations that are quite neglected. To improve the current situation in Croatia it is important to think more about the informations, education system, cooperation between stakeholders, finance ecc.it is believed that is possible to improve the competitiveness of the Croatia by improving all of this segments as well as some others. That will result by numerous advantages for all stakeholders in this country.