This paper examines the very essence, means and importance for applying the promotion policy in tourism, from macro and micro level. The paper brings theoretical aspects of promotion, as one of the element of the marketing mix. The promotion policy is also analyzed on a concrete example from practice, which represents hospitality company Arenaturist d.d.. Promotion in tourism represent communication process between suppliers and users of tourist product/service, and the objective of promotion is to inform, to create interest, to create a good image, to convince and to encourage the purchase of tourist demand. Every country that tourist activity provides greater importance in economic development, must devote full attention to promotion policy. Modern tourist market requires creativity in promotion, tracking trends, application of new technologies and introduction of innovations.