Title Izazovi upravljanja poslovnim modelima koji povezuju profitnu i neprofitnu orijentaciju
Title (english) Challenges in managing Hybrid Business Models
Author Samanta Antunović
Mentor Sabina Lacmanović (mentor)
Committee member Sanja Blažević Burić (predsjednik povjerenstva)
Committee member Sabina Lacmanović (član povjerenstva)
Committee member Lela Tijanić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2017-06-20, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Hibridni poslovni modeli su nastali kao poseban pravni oblik koji povezuje
karakteristike tradicionalnih profitnih i neprofitnih organizacija. Takvi modeli kreirani
su za poduzeća i pojedince koji žele uz klasično profitno poslovanje ostaviti i trag u
svijetu pozitivnim utjecajem na društvo ili okoliš. Sve više poticaji o odluci o
savjesnom poslovanju dolaze iz unutrašnjosti organizacije od samih upravitelja ili
zaposlenika, iako je za manje razvijene zemlje karakteristično da se okreću
društveno odgovornom poslovanju radi pritiska iz okoline. Najpoznatiji pravni oblici
hibridnih organizacija su Benefit korporacije (Benefit Corporation), Korporacije sa
društvenom svrhom (Social Purpose Corporation), Niskoprofitne korporacije s
ograničenom odgovornošću (Low Profit Ltd Liability Corporation). Ovi oblici
organizacija najpopularniji su u Sjedinjenim Američkim Državama dok se slični oblici
(Community Interest Companies-CIC) kreiraju i u Europi. Pravni okviri i praksa za
djelovanje ovih organizacija razlikuju se od države do države stoga se smatra da bi
se u budućnosti trebali izjednačiti i standardizirati ovi pravni oblici kako bi
organizacije unutar i izvan različitih država mogle uspoređivati svoje djelovanje i
utjecaj koji imaju. Osim same usporedbe i praksa bi postala jednostavnija i uspješnija
budući da bi organizacije učile jedna od druge. Temeljni izazovi vezani uz ove oblike
organizacije jesu kako uspješno realizirati cilj ostvarivanja profita i ostvarivanja
društvene koristi vezane uz rješavanje problema poput gladi i okolišnog onečišćenja.
Hibridni organizacijski oblici su izvor inovativnih ideja, ali često se suočavaju s
različitim izazovima koji ih sprječavaju da budu maksimalno uspješni. Obzirom da
hibridni poslovni modeli kombiniraju društvenu misiju s ekonomskim ciljevima i
tržišnim djelatnostima, ona stvara nepoznatu kombinaciju aktivnosti koju današnji
tržišni sustav u potpunosti ne poznaje. Hibridne organizacije moraju uspostaviti
ravnotežu između društvenih i ekonomskih ciljeva, kako ekonomski ciljevi ne bi
prevladali na štetu društvenog blagostanja. Hibridne organizacije suočavaju se s
izazovima poput pravne strukture, financiranja, cijene roba i usluga te stvaranja
uravnotežene organizacijske kulture i istražuju najbolja rješenja za one organizacije
koje žele kombinirati društvene i ekonomske ciljeve te ostvariti svoj cilj i u konačnici
pridonijeti društvenom blagostanju.
Abstract (english) Hybrid business models are created as a new legal form that connects
characteristics of traditional profit and non-profit organisations. They are created for
organisations and individuals who want to do business with positive impact on the
world with their social and environmental influence. Decision about social responsible
business can come from the internal influences as management or employees.
Developing countries get these influences, to consider social responsible behaviour,
from the external factors and operating environment. Most famous legal forms of
hybrid organisations are: Benefit Corporations, Social Purpose Corporation, Low
Profit Ltd Liability Corporation and Community Interest Companies. Hybrid business
models as organisational forms are the most popular in the United States of America,
but they are also getting created in Europe (Community Interest Companies in the
United Kingdom). Legal forms and practice for functioning of hybrid organisations are
different in each state and it is considered that the best solution to it would be
standardisation of legal form between all countries that want to create legal form for
hybrid organizations. In that way it would be possible to compare and learn from their
interaction no matter which state they belong to. Main challenge for hybrid business
organisation is finding the way how to make a profit and achieve social and
environmental benefits that help with solving big world problems as hunger or
pollution.
Given that hybrid business models combine a social mission with economic goals
and market activities, it creates an unknown combination of activities that the current
market system does not fully know. Hybrid organizations must strike a balance
between social and economic goals, so that economic goals do not prevail at the
expense of social well-being. Hybrid organizations face challenges such as legal
structure, financing, price of goods and services, and the creation of a balanced
organizational culture and explore the best solutions for those organizations that
want to combine social and economic goals and achieve their goal and ultimately
contribute to social well-being.
Keywords
hibridni poslovni modeli
Organizacije društvene dobrobiti
Benefit korporacije
Korporacije s društvenom svrhom
Niskoprofitne korporacije s ograničenom odgovornošću
Poduzeća u interesu zajednice
izazovi upravljanja
Keywords (english)
hybrid business models
Social Good Organizations
Benefit Corporations
Low Profit Ltd Liability Corporations
Social Purpose Corporations
Community Interest Companies
management challenges
Language croatian
URN:NBN urn:nbn:hr:137:860411
Study programme Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Course: Management and Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2018-04-19 11:06:24