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undergraduate thesis
Proces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term
Pula: University of Pula, 2018. urn:nbn:hr:137:239496
Ferenac, Igor
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Ferenac, I. (2018). Proces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:239496

Ferenac, Igor. "Proces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:239496

Ferenac, Igor. "Proces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:239496

Ferenac, I. (2018). 'Proces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term', Undergraduate thesis, University of Pula, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:239496

Ferenac I. Proces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:137:239496

I. Ferenac, "Proces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:239496

Metadata
TitleProces uvođenja novog proizvoda u prodajni asortiman prodavaonice Fero-Term
Title (english)The process of introducing a new product in sales assortment in Fero-Term store
AuthorIgor Ferenac
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-02-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvoj novih proizvoda kompleksan je proces. O njegovoj kvaliteti izvedbe, ali i primjenjivosti u praksi, ovisi opstanak poduzeća u suvremeno doba, ali i kvaliteta poslovanja te mogućnosti razvoja. Osim što podrazumijeva razvoj sasvim novih proizvoda, odnosi se i na modifikaciju postojećih. Fero Term je uspješno poduzeće u Hrvatskoj koje ima široki asortiman sanitarne opreme i ostalih dijelova. Portfolio je podijeljen u tri osnovne grupe proizvoda koji su namijenjeni poslovnim i individualnim kupcima. Poduzeće ima kvalitetno ustrojen marketing, a u središte pozornosti postvalja kupce i njihove zahtjeve. Voxort tuš kabine su proizvodi robne marke ovoga poduzeća, ali i inovativni proizvodi koji se ističu kalitetom, modernim dizajnom i pristupačnom cijenom. Uz navedeno, prigodan marketinški splet koji se primjenjuje za ove proizvode garantira uspjeh u budućnosti u realizaciju postavljenih ciljeva.
Abstract (english)
The development of new products is a complex process. The quality of its performance, as well as its applicability in practice, determinate the organization's survival in the contemporary times, but also the quality of its business and development potential. This process presents the development of new products as well as the modification of existing ones. Fero Term is a successful company in Croatia with a wide range of sanitary equipment and other products. Its portfolio is divided into three basic groups of products that are intended for business and individual customers. This company has a well-established marketing, the business philosophy. The Voxort shower cabins are branded products of this company, as well as innovative products that are charactized with a high range of quality, modern design and affordable price. Additionally, the appropriate marketing concept that is applied to these products guarantees future success and the realization of the mail goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:239496
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-04-30 09:31:04