Event marketing is one of the most important parts of the event. It is not enough just to make an event, but it is very important to emphasize marketing. It's important to be creative, different from others, to get the attention of consumers alike. Marketing and advertising have been advancing due to technology development and making it easier to use a marketing event. McDonald`s is a corporation with strong brand and that brand is likely to exist for a very long time. With its offer, standards and policy of work, McDonald's shows how much the company works on the quality of the offer itself and the additional strengthening of the brand. McDonald's also works on events like to strengthen ist brand. From masquerades, birthday celebrations, orange bowls and other smaller events organized by McDonald`s, to Ronald McDonald's, to various humanitarian initiatives, the company has made the brand sustainable and enabled it to grow as much as possible. McDonald`s in its marketing campaigns, especially in its events, forms a long-term clientele that will produce habit of getting lunch at McDonald's and even only for ice cream, and their kids will probably be there as well. Events in McDonald's are its investment into the future.