If companies want to have a successfull sale, they need a lot of knowledge and skills. They need to follow trends and be informed of contemporary sale if they want succeed and have a quality sell. Also, the communication process, which is not so simple, it´s very important. Beside the verbal communication, it´s also important to pay attention to the nonverbal communication, and we have to be sure that the customers have understood the message. If companies want to operate successfully they need a quality and motivated sale staff. Sale manager have the main role and the responsibility in the sale planning and sale evaluation. They care for the size of sale strenght which is the result of the sum of sale visits during one year divided with the sum of sale visits performed by one customer during one year, so that everyone could have the same conditions. The contemporary team sale is more effectively in the sale organization than the traditional sale approach, because of the complexity of products and services that the market offers us today. It´s also important to pay attention to the big number of sellers which will contribute to the successful sale. They need to be educated, motivated, awarded and their work has to be controlled and evaluated, because of the quality job executing. Usually, customers pass throught five stages in the process of buying: recognizing the problem, research for the informations, evaluation of alternatives, making decision for buying and post-buying behaviour. Every company tries to improve the sale, which can be accomplished by using promotional resources and stimulating market´s reactions. Promotional resources can be focused on customers, intermediaries, and own sale staff of the company.