In modern tourism the concept of big and mass tourism has been abandoned and support given to responsible development based on selected programmes and types of tourism, which leads to a new differentiation and quality in the increasingly demanding tourist market. Over the years tourism consumption patterns have changed dramatically. Tourism has developed from an elite pursuit to a basic leisure need of the masses, and arguably the world’s biggest source of employment. Tourist-oriented products frequently acquire new meanings for the locals, as they become a diacritical mark of their ethnic or cultural identity, a vehicle of selfrepresentation before an external public. The development of the heritage industry, which include everything, from historical artefacts, through buildings and landscapes, to tales from history, is increasingly linked with commercialisation and commodification of the past. Due to the excessive number of tourists who visit such places, a large number of them are threatened by devastation, making problems of conservation and management of those resources key topics which this cultural tourism sub-sector has been dealing with lately. The main challenge is maintenance of balance between conservation and visitor management, taking into consideration the loss of local beauty, degradation of the environment and the consequences it has on the local population through direct and indirect connection with tourists.