Tourism is today one of the leading segments of the global economy and an attractive way to satisfy the growing and demanding needs of the modern man. The accelerated way of life has drastically changed the essence and the reasons of traveling in the last century, and it can be said that tourism has become one of the basic global trends. The Republic of Croatia and Istria are also growing rapidly and seeking their competitive position on the tourist market. The shadow that has fallen on mass tourism and the development of specific tourist branches or directions is very important in the development of a particular destination, in this case Istria. In such a development, on the example of Istria, gastronomy plays a very important role. Istria unites autochthonousness, history, natural environment, and combined with the modern trends of gastronomy it encourages its development and strengthens the recognizability of the destination.