The thesis contemplates the term, essence and importance of Istrian Olive oil as a tourist product, as a part of a tourist market offer which alludes the continuous market research for market segmentation purposes, product development, distribution and promotion. Every promotion in tourism exhibits a communication process between the supplier and the consumer of the tourist product/service with its purpose to create interest, develop a good image and stimulate the tourist demand. Researching the tourist market through the planned and organized marketing service, the company gathers necessary information about customers, prices, distribution and promotion to secure it positioning on the targeted market. This thesis is written with the example of The House of Istrian olive oil where is presented and explained how through the tourist product every company has to have a distinct strategy, know how to approach potential customers, and they will achieve it through modern communication tools and channels. Thus, it will enable company goals achievement and the recognition on the tourist market.