Title Ekonomski aspekti tržišta sporta i njihova važnost u nacionalnim ekonomijama (primjer EU)
Title (english) Economic aspect of sport market and their importance in national economies (an example of the EU)
Author Ena Miličević
Mentor Marinko Škare (mentor)
Committee member Dean Sinković (predsjednik povjerenstva)
Committee member Marinko Škare (član povjerenstva)
Committee member Romina Pržiklas Družeta (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2019-07-03, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Macroeconomics
Abstract SAŽETAK
Neke od najznačajnijih varijabli (promjenljivih veličina) koje imaju utjecaja na ocjenu uloge tržišta sporta i njihove važnosti u nacionalnim ekonomijama tiču se ne samo ekonomije već i institucija i politike, pa se i odgovornost države za gospodarski razvitak i trajnu održivost, konceptualno počinje smatrati obvezom i odgovornošću svake nacionalne ekonomije.
Ekonomski aspekati tržišta sporta i njihove važnosti u nacionalnim ekonomijama donose odgovore na pitanje vlastite konkurentnosti na nacionalnom i globalnom tržištu sporta. Sport ima značajan i sve veći utjecaj na europsko gospodarstvo i nacionalnu ekonomiju.
Ovaj rad daje pregled uloge i značaja sporta za zemlje članice EU i sažima ključne pokazatelje njegove važnosti u razvoju nacionalne ekonomije. Na temelju ekonomskih aspekata tržišta sporta, analizom dviju studija SpEA ''o doprinosu sporta ekonomskom rastu i zapošljavanju u EU'', nastoje se donijeti određeni zaključci i približiti kako se mjeri sportski ekonomski doprinos gospodarstvu.
Pouzdani podaci i dokazi o doprinosu sporta u EU potrebni su kako bi se pomoglo u oblikovanju politika i podizanju profita u ovom sektoru. Komunikacija o stvaranju politika utemeljenih na dokazima u području sporta i Bijela knjiga o kretanju prema sportskim politikama utemeljeni su na dokazima Eurostat-a i zajedničkoj metodologiji za mjerenje ekonomskog utjecaja sporta na nacionalne ekonomije, putem sportskih satelitskih računa (SSA).
S ekonomskog aspekta, industrija sporta, kroz zakonitosti procesa proizvodnje, razmjene, raspodjele i potrošnje u strukturalnom i funkcionalnom smislu, predstavlja područje plasmana kapitala, njegove relativno brze reprodukcije i oplodnje, prostor biznisa i visokih zarada te se industrija sporta direktno manifestira na rast i razvoj ekonomije nacionalnih gospodarstava.
Abstract (english) Some of the most important variables (variable sizes) concerning the evaluation of the sport market role and their importance in national economies refer not only to economy but also to institutions and politics, and therefore the responsibility of states for economic development and long- term sustainability is conceptually becoming the responsibility of each national economy. Economic aspects of sport market and their relevance in national economies answer the questions of their own competitiveness on both national and global sport market. Sport has a significant and evergrowing influence on both Europen and national economies.
This thesis gives an overview of the role and importance of sport for the member states of the EU and sumarizes the key indicators of its importance in the development of national economies. Based on the economic aspects of sport market and the analysis of two SpEA studies „on the contribution of sport to economic growth and employment in the EU“, this thesis attempts to draw conclusions and explain how to measure the contribution of sport to economy.
Reliable data and evidence on the contribution of sports in the EU are needed to help shape the policy and raise profits in this sector. Communication on moving towards evidence-based sport policies.and the White Paper on Sport are based on evidence from Eurostat and a common methodology for measuring the economic impact of sport on national economies, via sports satellite accounts (SSA).
From an economic point of view, the sports industry, following the rules of the process of production, exchange, distribution and consumption in a structural and functional sense, represents the area of capital placement, its relatively rapid reproduction and expansion, business space and high earnings so it directly manifests itself in the growth and development of national economies.
Keywords
sport
ekonomija
nacionalni računi
tržište sporta
gospodarski rast
ekonomska definicija sporta
nacionalna ekonomija
EU.
Keywords (english)
sport
economy
national accounts
sport market
economic growth
economic definition of sport
national economy
EU
Language croatian
URN:NBN urn:nbn:hr:137:420212
Study programme Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Management and Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2019-07-03 19:18:32