Title Strategije rasta Title (english) Growth strategies Author Igor Ćaćić Mentor Marli Gonan Božac (mentor)Committee member Morena Paulišić (član povjerenstva)Committee member Marli Gonan Božac (član povjerenstva)Committee member Sabina Lacmanovic (član povjerenstva)Granter University of Pula Defense date and country 2015-11-23, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Rast poduzeća predstavlja veliki izazov uspješnom poslovanju svake organizacije. Svako poduzeće mora temeljito poznavati sve aspekte svog poslovanja kako bi pravilno i kvalitetno usmjerilo strategije rasta na pravi put prema ostvarenju strateških i drugih poslovnih ciljeva. To se može učiniti kroz unutarnji ili vanjski rast. Pod pojmom „interni“ ili „organski“ rast poduzeća, misli se na promjene koje se zbivaju unutar njega samog. Poduzeće se širi odnosno raste korištenjem vlastitih resursa te se menadžeri oslanjaju na svoja znanja i vještine kako bi upravljala razvojem. U interne strategije rasta spadaju Greinerov model, Ansoffova matrica, investicije u nove djelatnosti, nove kapacitete i proširenje postojećih kapaciteta te ekspanzija, modernizacija i internacionalizacija. Svaka od navedenih strategija pomaže poduzeću u ostvarenju određenih ciljeva. Nakon određenog vremena, organski se rast mora transformirati te se menadžeri moraju usmjeriti na rast koji se zbiva izvan poduzeća, a to mogu ostvariti raznim strategijama kao što su akvizicije ili pripajanja, merdžeri ili spajanja te razni oblici strateške suradnje. Pri formuliranju i implementiranju svake od navedenih strategija rasta, poduzeća moraju u obzir uzeti i dionike s kojima dolaze u doticaj. Moraju proučiti kako pojedina odluka utječe na koju interesno-utjecajnu skupinu te ako je moguće, minimizirati ili ukloniti negativan utjecaj koji bi bilo koja aktivnost mogla prouzročiti.
Abstract (english) Company growth presents a great challenge for a successful business of every organisation. Every company needs to have a thorough knowledge of all of its aspects so it could properly and efficiently focus its growth strategies to achieving strategic and other business goals. That can be done through internal or external growth. Internal or organic growth reffers to changes that are happening within a company. A company uses its own resources and their managers have to rely on their own knowledge and skills. Internal growth strategies include: Greiner's model of growth, Ansoff's matrix, investments in new activities, new capacities or expansion of existing ones and also expansion, modernisation and internationalisation. Each of these strategies help the company to achieve certain goals. After a while, organic growth needs to transform and managers must focus on growth that happens outside of a company, and it can be achieved through a variety of strategies that include acquisitions, mergers and other forms of strategic cooperation. In formulating and implementing each of these growth strategies, the companies must take into account various stakeholders with whom they come in contact. They have to study how an individual idea affects a stakeholder and, if possible, how to minimize or eliminate a negative impact any activity may cause.
Keywords
rast
strategije
akvizicije
spajanja
strateški savezi
strateška suradnja
dionici
Greiner
Ansoff
ekspanzija
Keywords (english)
growth
strategies
acquisitions
mergers
strategic alliances
strategic cooperation
stakeholders
Greiner
Ansoff
expansion
Language croatian URN:NBN urn:nbn:hr:137:795835 Study programme Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2016-05-03 12:28:59
