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undergraduate thesis
Apeli u oglašavanju
Pula: University of Pula, 2019. urn:nbn:hr:137:282434
Šijaković, Laura
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Šijaković, L. (2019). Apeli u oglašavanju (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:282434

Šijaković, Laura. "Apeli u oglašavanju." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:282434

Šijaković, Laura. "Apeli u oglašavanju." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:282434

Šijaković, L. (2019). 'Apeli u oglašavanju', Undergraduate thesis, University of Pula, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:282434

Šijaković L. Apeli u oglašavanju [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:282434

L. Šijaković, "Apeli u oglašavanju", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:282434

Metadata
TitleApeli u oglašavanju
Title (english)Appeals in advertising
AuthorLaura Šijaković
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mediji danas imaju veliki značaj i može se reći da uspješno manipuliraju osjećajima većine ljudi. Marketinškim stručnjacima važno je poslati poruku koja će biti snažna i imati utjecaj na većinu. Svatko je danas izloženih raznim oglasima i porukama koje su postavljene s ciljem da utječu na osjećaje i ponašanje gledatelja. Tim oglasima i porukama teško se oduprijeti, odnosno skoro pa je nemoguće oduprijeti se. Predmet istraživanja ovog rada odnosi se na analizu apela u oglašavanju. Cilj je ovog rada definirati oglašavanje, analizirati apele u oglašavanju i dati konkretne primjere iz prakse. Svrha je ovog rada teorijski koncept u vezi oglašavanja i apela u oglašavanju primijeniti na konkretne primjere iz prakse.
Abstract (english)
The media is of great importance today and can be said to successfully manipulate the feelings of most people. It is important for marketers to send a message that will be powerful and have an impact on most. Everyone today is exposed to a variety of advertisements and messages that are set up to influence viewers' feelings and behavior. These ads and messages are hard to resist, or nearly impossible to resist. The subject of this paper is related to the analysis of appeals in advertising. The aim of this paper is to define advertising, to analyze appeals in advertising and to give concrete examples from practice. The purpose of this paper is to apply the theoretical concept regarding advertising and appeals in advertising to specific practical examples.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:282434
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-23 13:02:48