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undergraduate thesis
Izgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad"
Pula: University of Pula, 2019. urn:nbn:hr:137:034764
Bratović, Vitoria
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Bratović, V. (2019). Izgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:034764

Bratović, Vitoria. "Izgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad"." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:034764

Bratović, Vitoria. "Izgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad"." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:034764

Bratović, V. (2019). 'Izgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad"', Undergraduate thesis, University of Pula, accessed 03 September 2024, https://urn.nsk.hr/urn:nbn:hr:137:034764

Bratović V. Izgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad" [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 September 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:034764

V. Bratović, "Izgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad"", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:034764

Metadata
TitleIzgradnja marke na primjeru poduzeća "Aminess Laguna Novigrad"
Title (english)Building a Brand on the example of a company "Aminess Laguna Novigrad"
AuthorVitoria Bratović
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (predsjednik povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proizvodi se označavaju kako bi se znalo čije su vlasništvo, odnosno tko je njihov proizvođač. Iz toga se razvio pristup označavanja proizvoda te upravljanja markom. Marka proizvoda posjeduje opipljive i neopipljive značajke koje privlače potrošače na kupnju tih proizvoda, te olakšava donošenje odluke o kupovini. Glavna uloga marke je usmjeriti pozornost potrošača na proizvod koji sa svojim obilježjima može ispuniti očekivanja i želje potrošača. U ovom radu se opisuje izgradnja marke poduzeća „Aminess Laguna Novigrad d.d.“ koja je usmjerena na ostvarivanje želja i potreba njezinih gostiju. Poduzeće je razvilo visoku razinu povjerenja, te joj je to omogućilo da se pozicionira kao jedna od vodećih turističkih poduzeća u Istri. Prije izgradnje nove marke, poduzeće je provelo mnogobrojna istraživanja kako bi nova marka postigla što bolji plasman na tržište. Poduzeće intetnzivno ulaže u promociju nove marke kako bi stvorila što bolju sliku o poduzeću i novoj marki.
Abstract (english)
Products are labeled to know who owns them, or who their manufacturer is. From this, a product labeling and brand management approach has evolved. The product brand has tangible and intangible features that attract consumers to buy these products and make it easier to make a purchasing decision. The main role of the brand is to focus the consumer's attention on a product that with its characteristics can fulfill the expectations and wishes of the consumer. In this final assignment describes the construction of the “Aminess Laguna Novigrad d.d.” company brand, which is focused on fulfilling the wishes and needs of her guests. The company has developed a high level of trust and this has enabled it to position itself as one of the leading tourism companies in Istria. Prior to the construction of the new brand, the company conducted numerous researches in order to achieve the best possible marketing position for the new brand. The company invests intensely in promoting the new brand in order to create the best possible image of the company and the new brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:034764
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-24 20:00:04