Attractive and natural factors are the most important for a development of tourism in one country, and so as in Israel and Jordan where the crucial question is at what extent those factors are recognized as such, and likewise at what extent they have been valorized and used. Abundance and variety of social and natural factors as well as valorization of main attractions which one country has for touristic requirements, especially requirements for international tourism, has a positive effect on the entire touristic development, consequently on overall economy considering that tourism in one of the main economy branches. This study based on analysis of the most important natural and social factors of Israel and Jordan attempted to determine which factors have been used the most and to what extent, what their result is in tourist offer and for which natural and social factors there is a real possibility for their greater valorization for the purpose of touristic development in the future. On the territory of today’s Israel and Jordan two large monotheistic religions (Judaism and Christianity) originated, and as a consequence of a long and turbulent past, many cultural and historical monuments can be found in that region that were left by native population as well as by those who came from Europe, ancient Greeks and the Romans, everything what attracts attention of international tourists so it is evident that attractive social factors traditionally have a key role in touristic development of Israel and Jordan. Nevertheless, many attractive natural factors are getting bigger importance thus they recently serve as a foundation for development of selective forms of tourism, such as swimming and diving, so the future of tourism in Israel and Jordan is recognized in their stronger valorization and in combination with social factors.