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undergraduate thesis
Obilježja tržišta poslovne potrošnje
Pula: University of Pula, 2019. urn:nbn:hr:137:517990
Grgić, Ivo
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Grgić, I. (2019). Obilježja tržišta poslovne potrošnje (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:517990

Grgić, Ivo. "Obilježja tržišta poslovne potrošnje." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:517990

Grgić, Ivo. "Obilježja tržišta poslovne potrošnje." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:517990

Grgić, I. (2019). 'Obilježja tržišta poslovne potrošnje', Undergraduate thesis, University of Pula, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:517990

Grgić I. Obilježja tržišta poslovne potrošnje [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:137:517990

I. Grgić, "Obilježja tržišta poslovne potrošnje", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:517990

Metadata
TitleObilježja tržišta poslovne potrošnje
Title (english)Business markets features
AuthorIvo Grgić
MentorDean Sinković (mentor)
Committee memberMarinko Škare (predsjednik povjerenstva)
Committee memberDean Sinković (član povjerenstva)
Committee memberSaša Stjepanović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Predmet istraživanja ovoga rada odnosi se na analizu obilježja tržišta poslovne potrošnje. Tržište poslovne potrošnje naziva se još industrijskim tržištem. Vrlo je specifično i zanimljivo. Ono je posebno izazovno za marketinške stručnjake s obzirom na to da je vrlo važno istraživati ponašanje potrošača za kvalitetno funkcioniranje poslovnih tržišta. Jedno od poglavlja ovoga rada posevećeno je upravo ponašanju potrošača. Broj, veličina i lokacija potrošača, veze između poslovnih partnera, priroda potrošnje proizvoda, specifični distribucijski kanali te promocijske strategije uvjetuju potrebu za istraživanjem poslovnog tržišta. Cilj je ovoga rada istražiti temeljne teorijske odrednice tržišta poslovne potrošnje te uz to objasniti važnost istraživanja tržišta. Svrha je ovoga rada teorijski koncept u vezi tržišta poslovne potrošnje primijeniti na konkretan primjer iz prakse. Odabrano poduzeće je IKEA.
Abstract (english)
The subject of this paper is to analyze the characteristics of the business consumption market. The business consumption market is also called the industrial market. It's very specific and interesting. It is particularly challenging for marketers since it is very important to research consumer behavior for the quality functioning of business markets. One of the chapters of this paper deals with consumer behavior. The number, size and location of consumers, the links between business partners, the nature of product consumption, specific distribution channels and promotional strategies determine the need for business market research. The aim of this paper is to explore the basic theoretical determinants of the business consumption market and to explain the importance of market research. The purpose of this paper is to apply the theoretical concept regarding the business consumption market to a specific practical example. The company selected is IKEA.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:517990
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-02-11 15:25:14