Title Društveno odgovorno poslovanje u hotelijerstvu
Title (english) Corporate social responsibility in the hotel industry
Author Dorotea Tomić
Mentor Kristina Afrić Rakitovac (mentor)
Committee member Lela Tijanić (predsjednik povjerenstva)
Committee member Kristina Afrić Rakitovac (član povjerenstva)
Committee member Ines Kersan-Škabić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2019-09-24, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Održivi turizam kroz svoju publikaciju nastoji poticati svijest drugih dionika o održivom razvoju turizma, daje važnost poštivanju lokalne zajednice te uključivanje svih dionika u proces donošenja odluka, odnosno napredak cjelokupnog društva koji će dovesti do blagostanja svih. Hoteli, kao ključni nositelji turističke ponude, suočavaju se s neprestanim i brzim promjenama, novim trendovima, novim inovacija i konkurentima. Održivi hoteli odgovorno se odnose prema okolišu tijekom cijelog životnog vijeka poslovanja. Osim toga teže zaposlenju lokalnih, doprinose lokalnom gospodarstvu i poljoprivredi kozumiranjem lokalnih namirnica, a sve navedeno je potkrijepljeno primjerom u radu. Cilj rada je bio analizirati teorijske pretpostavke održivih hotela, analizirati primjere dobre prakse na međunarodnom turističkom tržištu te analizirati obilježja i značaj održivih hotela u Republici Hrvatskoj. Rad se sastoji od uvoda, tri glavna naslova te zaključka. U drugoj cjelini rada govori se općenito o održivom turizmu, prikazujući ciljeve, načela te suprotnosti sa neodrživim turizmom. Treći dio obuhvaća održive hotele, njihove prednosti, statistike, društveno odgovorno poslovanje u hotelima te certifikate i oznake. Posljednje poglavlje prikazuje primjere odabranih održivih hotela u svijetu i u RH. U zaključku su sublimirani rezultati istraživanja.
Abstract (english) Sustainable tourism, through its publication, seeks to promote the awareness of other stakeholders on sustainable tourism development, it gives importance to the respect of the local community and involvement of all stakeholders in the decision-making process, that is, the progress of the whole society that will lead to the well-being of all. Hotels, as the key providers of tourism, face constant and rapid changes, new trends, new innovations and competitors. Sustainable hotels act responsible towards the environment throughout the whole lifespan of the business. In addition, they strive for local employment, contribute to the local economy and agriculture by consuming local foods, all of which is supported by an example in the paper. The aim of this paper was to analyze the theoretical assumptions of sustainable hotels, to analyze examples of good practice in the international tourism market and to analyze the characteristics and importance of sustainable hotels in the Republic of Croatia. The paper consists of an introduction, three main titles and a conclusion. The second part of the paper deals with sustainable tourism in general, outlining the goals, principles and contrasts with unsustainable tourism. The third part covers sustainable hotels, their benefits, statistics, corporate social responsibility in hotels, and certificates and labels. The last chapter presents examples of selected sustainable hotels in the world and in the Republic of Croatia. In conclusion, the results of the research are summarized.
Keywords
održivi turizam
turizam
održivi hoteli
Republika Hrvatska
društveno odgovorno poslovanje
Keywords (english)
sustainable tourism
tourism
sustainable hotels
Republic of Croatia
corporate social responsibility
Language croatian
URN:NBN urn:nbn:hr:137:262718
Study programme Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2020-03-17 10:17:08