Internal public relations implies communication between internal users within an organization or employee. Internal public relations should be at the top of every company’s priorities. The reason is very simple, satisfied and motivated employees will create satisfied and loyal customers. There is a great responsibility on management because it needs to use various methods and skills in order to direct the appropriate communication strategy towards each individual segment in the organization. Research shows that management pays attention to its employees. Understands their problems, listens to new ideas and helps when a problem arises and communication is mostly tailored to each workplace in the organization. In addition to the very important formal communication between superiors and subordinates, the informal communication that takes place between employees during working hours is also extremely important. Although many considered it useless for many years, it turned out to be a great tool for creating new ideas. Communication within an organization can flow from top to bottom, bottom to top, and horizontally. When choosing a method of communication, it is necessary to take into account which of these methods will be most appropriate for a particular organization.