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undergraduate thesis
Metoda promatranja u istraživanju ponašanja kupaca
Pula: University of Pula, 2020. urn:nbn:hr:137:878200
Čudić, Vanja
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Čudić, V. (2020). Metoda promatranja u istraživanju ponašanja kupaca (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:878200

Čudić, Vanja. "Metoda promatranja u istraživanju ponašanja kupaca." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:878200

Čudić, Vanja. "Metoda promatranja u istraživanju ponašanja kupaca." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:878200

Čudić, V. (2020). 'Metoda promatranja u istraživanju ponašanja kupaca', Undergraduate thesis, University of Pula, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:878200

Čudić V. Metoda promatranja u istraživanju ponašanja kupaca [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:137:878200

V. Čudić, "Metoda promatranja u istraživanju ponašanja kupaca", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:878200

Metadata
TitleMetoda promatranja u istraživanju ponašanja kupaca
Title (english)The Observation Method in Customer Behaviour Research
AuthorVanja Čudić
MentorErik Ružić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Osnovna je funkcija svakog poduzeća zadovoljenja potreba potrošača. Prodajni proces ne završava kupovinom, već poslijekupovnim ponašanjem. Predmet istraživanja ovog rada odnosi se na analizu metoda promatranja u istraživanju ponašanja potrošača. U istraživanju ponašanja potrošača mogu se koristiti razne metode. Odabrana metoda je metoda promatranja. Cilj je ovog rada definirati ponašanje potrošača, objasniti važnost istraživanja ponašanja potrošača te analizirati metode promatranja u istraživanju ponašanja potrošača. Svrha je ovog rada teorijski koncept u vezi metode promatranja u istraživanju ponašanja potrošača primijeniti na konkretan primjer iz prakse. Odabrano poduzeće je DM-drogerie markt d.o.o. Autor ovog rada promatrao je ponašanje potrošača u pet poslovnica drogerije DM u Puli. Pored toga, proveden je intervju s rukovoditeljicom jedne od drogerija u Puli kako bi se dobile što kvalitetnije informacije.
Abstract (english)
The basic function of any business is to meet the needs of consumers. The sales process does not end with the purchase but with the post-purchase behavior. The subject of research of this paper relates to the analysis of observation methods in the study of consumer behavior. Various methods can be used to research consumer behavior. The method chosen is the observation method. The aim of this paper is to define consumer behavior, explain the importance of consumer behavior research and analyze the methods of observation in consumer behavior research. The purpose of this paper is to apply the theoretical concept regarding the method of observation in the study of consumer behavior to a concrete example from practice. The selected company is DM-drogerie markt d.o.o. The author of this paper observed consumer behavior in five DM drugstores in Pula. In addition, an interview was conducted with the manager of one of the drugstores in Pula in order to obtain the best possible information.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:878200
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-09-18 07:27:20