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undergraduate thesis
Marketing plan za mala poduzeća
Pula: University of Pula, 2020. urn:nbn:hr:137:587858
Filipović, Martina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Filipović, M. (2020). Marketing plan za mala poduzeća (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:587858

Filipović, Martina. "Marketing plan za mala poduzeća." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:587858

Filipović, Martina. "Marketing plan za mala poduzeća." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:587858

Filipović, M. (2020). 'Marketing plan za mala poduzeća', Undergraduate thesis, University of Pula, accessed 28 July 2024, https://urn.nsk.hr/urn:nbn:hr:137:587858

Filipović M. Marketing plan za mala poduzeća [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 July 28] Available at: https://urn.nsk.hr/urn:nbn:hr:137:587858

M. Filipović, "Marketing plan za mala poduzeća", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:587858

Metadata
TitleMarketing plan za mala poduzeća
Title (english)Marketing Plan for Small Businesses
AuthorMartina Filipović
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj rada je izrada marketinškog plana za poduzeće OPG Oklen koji će poduzeću pripomoći da se uzdigne iznad konkurencije, da definira svoju marketinšku strategiju i analizira unutarnje i vanjske čimbenike koji utječu na njega. Teorijski dio sastoji se od statističkih prikaza i proučavanja marketinga i njegove provedbe kroz marketinški plan, dok je u drugom dijelu prikazana kratka povijest poduzeća i cijela razrada marketinškog planiranja koje uključuje fazu planiranja, provedbe i kontrole. Nakon definiranja stvarne analize situacije postavljeni su jasni ciljevi koji će se provesti u određenom vremenskom roku. Svi postavljeni ciljevi planirati će se i pratiti tijekom poslovanja.
Abstract (english)
The aim of this paper is to create a marketing plan for the company OPG Oklen which will help the company to rise above the competition, to define its marketing strategy and analyze the internal and external factors that affect it. The theoretical part consists of statistical presentations and studies of marketing and its implementation through a marketing plan, while the second part presents a brief history of the company and the whole elaboration of marketing planning which includes the planning, implementation and control phase. After defining the actual analysis of the situation, clear goals have been set that will be implemented within a certain time frame. All set goals will be planned and monitored throughout the business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:587858
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-29 16:12:33