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undergraduate thesis
Oglašavanje na društvenim mrežama na primjeru TikToka
Pula: University of Pula, 2020. urn:nbn:hr:137:851960
Čuljak, Vedran
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Čuljak, V. (2020). Oglašavanje na društvenim mrežama na primjeru TikToka (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:851960

Čuljak, Vedran. "Oglašavanje na društvenim mrežama na primjeru TikToka." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:851960

Čuljak, Vedran. "Oglašavanje na društvenim mrežama na primjeru TikToka." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:851960

Čuljak, V. (2020). 'Oglašavanje na društvenim mrežama na primjeru TikToka', Undergraduate thesis, University of Pula, accessed 16 June 2024, https://urn.nsk.hr/urn:nbn:hr:137:851960

Čuljak V. Oglašavanje na društvenim mrežama na primjeru TikToka [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 June 16] Available at: https://urn.nsk.hr/urn:nbn:hr:137:851960

V. Čuljak, "Oglašavanje na društvenim mrežama na primjeru TikToka", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:851960

Metadata
TitleOglašavanje na društvenim mrežama na primjeru TikToka
Title (english)Social Media Advertising on the Example of TikTok
AuthorVedran Čuljak
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U vrijeme brzog razvoja novih tehnologija i interneta, oglašavanje je prilagođeno korisnicima tih tehnologija. Tako su Internet servisi postali neizostavan alat u kanalima distribucije oglasa. Internet je omogućio komunikaciju svima koji mu imaju pristup, sa svima ostalima koji imaju pristup. Na osnovu toga kreirani su email servisi, a potom društvene mreže, koje su kreirane za velik broj povezanih korisnika. Najčešće takav oblik komunikacije prihvate prvo mlađi naraštaji koji su prirodno spremniji prihvatiti novinu, a potom i ostatak populacije. Uzevši to u obzir, starije društvene mreže poput Facebooka i Twittera nisu više platforme samo za mlade korisnike, već su na njima prisutne i javno poznate osobe poput političara, znanstvenika, pa tako i različite tvrtke koje društvene mreže koriste kao alat za oglašavanje. Cilj ovoga rada je pojednostaviti značenje oglašavanja, primjenu istoga na društvenoj mreži TikTok, te utjecaj TikToka na načine oglašavanja drugih društvenih mreža.
Abstract (english)
At a time of rapid development of new technologies and the Internet, advertising is adapted to the users of said technologies. Thus, Internet services have become an unavoidable tool in ad distribution channels. The Internet allows communication to anyone who has access to it, to anyone else who also has access. Based on that, e-mail services and then social networks were created, which were created for a large number of connected users. Most often, this form of communication is accepted by the younger generations who are naturally ready to accept the novelty, and then the rest of the population. With this in mind, social networks like Facebook and Twitter are no longer platforms for young users only, but public figures such as politicians, scientists and various companies that use social meida as an advertising tool are also present. The aim of this paper is to simplify the meaning of advertising, applying it on the social network TikTok, and the influence of TikTok on the ways of advertising other social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:851960
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-29 21:28:59