Information technologies represent the technological basis that revolutionized distribution channels as participants and ways in which intermediary activities will take place and which enable that manufactured products reach from their origin (manufacturer) to their final point of sale (consumer), which in this case is a physical process. The distribution channel is a set of interdependent institutions linked by a common business interest, which purpose is to facilitate the spatial and temporal transformation of goods from producers to consumers. They represent the physical paths of the feed that some emphasis implements to reach end customers. Effective distribution today is not achievable without the existence of one or more intermediaries who can be characterized as agents, brokers and wholesalers and retailers. The basic goal of every business in implementing distribution channels is to increase the value of its products through the generation of its components such as logistics, warehousing, packaging, inventory control and similar activities, that is, the selling price of these products is greater than the total cost of the production and distribution process. In this way, companies generate profits on their manufactured products, which they deliver to the end customers through the distribution channels, and which bear the final selling price, thereby obtaining a purchase value that is realistically reduced from the production selling price.