Influencers on social media represent a relatively new type of communication with consumers. The term influencers on social media proved to be an efficient quick type of communications with consumers. The purpose of this research was to study the effect Influencers have on Croatian consumers, and their purchasing decisions. The aim of the research is to establish Wheater Croats follow influencers on social media platforms, for what reason they do so, and Wheater they are ready to but products/services that Influencers promote. In the research the following Hypothesis were proven or rejected. Hypothesis 1: According to respondents, Instagram is the best network for influencer recommendations. Hypothesis 2: Respondents believe that the charisma of influencers is the most important feature when following Hypothesis 3: Respondents when looking for information on social networks mostly search for information about the price of products/services Hypothesis 4: Influencers influence shopping more strongly in women than in men Hypothesis 5: Macro-influencers have a more significant impact on respondents than micro-influencers. The research conducted on a sample of 154 inhabitants of the Republic of Croatia resulted in the acceptance of the first and fifth hypotheses, and the rejection of the second, third and fourth hypotheses.