In this paper, I focused on cultural heritage and cultural tourism. Tourism has become an increasingly topical topi cin recent years, owing to the increasingly important role it plays in the Croatian economy. Cultural tourism as a tourism sector, is recognized as a strategic determination of the state. The first part of the paper defines the concept od cultural heritage, beginning with the division into tangible and intangible cultural heritage, and the legal regulation of tangible cultural heritage in Croatia. The second part defines cultural tourism, the meaning and value of cultural tourism, and the problems of cultural tourism. The third part is devoted to the cultural heritage of Croatia, with a division into tangible and intangible heritage, and a review of the tangible cultural heritage that is on the UNESCO list. The Republic of Croatia has an abundance of tangible and intangible cultural heritage, given the size of the country itself. Due to it’s rich history, there are numerous cultural remains on the territory of our country that are protected by law. There are 27 items on the UNESCO World Heritage List. The final part of the paper dedicted to the valorisation of cultural heritage in Zadar. In the context of cultural heritage valorisation, an analysis was based on tourist indicators on the number of tourists coming.