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undergraduate thesis
Marketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group"
Pula: University of Pula, 2019. urn:nbn:hr:137:791346
Filiplić, Erika
University of Pula

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Filiplić, E. (2019). Marketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:791346

Filiplić, Erika. "Marketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group"." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:791346

Filiplić, Erika. "Marketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group"." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:791346

Filiplić, E. (2019). 'Marketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group"', Undergraduate thesis, University of Pula, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:791346

Filiplić E. Marketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group" [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:791346

E. Filiplić, "Marketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group"", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:791346

Metadata
TitleMarketinško prodajni napori u turizmu na primjeru poduzeća "Arena Hospitality group"
Title (english)Marketing sales efforts and challenges in toruistic sector based on the example of "Arena Hospitality group"
AuthorErika Filiplić
MentorErik Ružić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2019-11-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada su marketinško prodajni napori u turizmu na primjeru poduzeća „Arena Hospitality Group“. U radu su definirani glavni osnovni pojmovi s kojima se susrećemo, kao što su turizam, marketing i prodaja. Definiranjem tih pojmova prolazimo kroz primjere koji se provode u Hrvatskoj i svijetu. U drugom dijelu rada opisan je današnji način poslovanja marketinga i prodaje, te na koje sve načine se danas koriste. Istaknut je najkorišteniji način današnje prodaje i kupnje putem interneta odnosno način online. Također, opisano je po čemu se razlikuje od tradicionalnih načina i čemu sve još može poslužiti osim prodaje i kupnje usluga. Posebna pažnja posvećena je načinu poslovanja hotelske grupacije „Arena Hospitality Group“ odnosno njenim naporima marketinga i prodaje te zanimljivostima koje saznajemo iz intervjua člana uprave ujedno i direktorice marketinga i prodaje.
Abstract (english)
The subject of this final paper is marketing and sales efforts in tourism, based on the example of „Arena Hospitality Group“, one of Croatia's best known hospitality groups. This paper begins with a brief introduction and definition of key terminology, as for instance tourism, marketing and sales. By defining these terms we go through the practical parts that are being implemented in Croatia and worldwide. The second part describes today's marketing and sales practices, and how they are used today. A particular importance has been given to the most used way of today's selling and buying – through the World Wide Web. Also, it describes how it differs from traditional ways and what you can achieve with it other than selling and buying services. Particular attention was paid to the way Arena Hospitality Group operates, I.e. its marketing and sales efforts, which we learned in details thanks to an interview with the director of marketing and sales, as well as Board member of the Group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:791346
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-15 10:17:25