prikaz prve stranice dokumenta Marketing i prodaja adrenalinskih parkova u Istri
  Download
PDF 1.37 MB
undergraduate thesis
Marketing i prodaja adrenalinskih parkova u Istri
Pula: University of Pula, 2020. urn:nbn:hr:137:536499
Bratulić, Katarina
University of Pula
Department of Interdisciplinary, Italian and Cultural Studies

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Bratulić, K. (2020). Marketing i prodaja adrenalinskih parkova u Istri (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:536499

Bratulić, Katarina. "Marketing i prodaja adrenalinskih parkova u Istri." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:536499

Bratulić, Katarina. "Marketing i prodaja adrenalinskih parkova u Istri." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:536499

Bratulić, K. (2020). 'Marketing i prodaja adrenalinskih parkova u Istri', Undergraduate thesis, University of Pula, accessed 05 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:536499

Bratulić K. Marketing i prodaja adrenalinskih parkova u Istri [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2025 January 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:536499

K. Bratulić, "Marketing i prodaja adrenalinskih parkova u Istri", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:536499

Metadata
TitleMarketing i prodaja adrenalinskih parkova u Istri
Title (english)Marketing and seeling points of adrenaline parks in Istria
AuthorKatarina Bratulić
MentorIva Slivar (mentor)
Committee memberTea Golja (predsjednik povjerenstva)
Committee memberIva Slivar (član povjerenstva)
Committee memberSanja Dolenec (član povjerenstva)
GranterUniversity of Pula
(Department of Interdisciplinary, Italian and Cultural Studies)
Pula
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U posljednje vrijeme sve je veći interes za posebnim oblicima turizma, a sve u cilju odmaka od masovnog turizma. Tako je i avanturistički turizam u posljednjih deset godina doživio snažan rast u svijetu, a prepoznat je i u Hrvatskoj. Hrvatska je zemlja s jakim potencijalima za razvoj avanturističog turizma svih vrsta te ima predispozicije da se tako i brendira, odnosno da bude po tome prepoznatljiva. Nažalost Hrvatska još toga nije potpuno svjesna te ne ulaže dovoljno napora i novaca u taj dio turizma. Kao jedan od oblika avanturističkog turizma jesu i adrenalinski parkovi u kojima je riječ u ovom završnom radu. Adrenalinski parkovi dio su turističke ponude koja u posljednje vrijeme privlači turiste svih dobnih skupina, ali i domicilno stanovništvo. U radu je teorijski objašnjen turizam kao pojava, marketing te njihova povezanost. Također, teorijski je opisan avanturistički turizam s naglaskom na adrenalinske parkove. U drugom dijelu ovog završnog rada opisana su tri provedena istraživanja. Glavni je cilj prikazati trenutno stanje adrenalinskih parkova u Istri, s naglaskom na marketing i prodaju istih te analizu potencijala razvoja adrenalinskih parkova.
Abstract (english)
Recently, there has been a growing interest for special forms of tourism, in order to move away from mass tourism. And that is why adventure tourism has grown over in last ten years in the world and it is recognized in Croatia too. Croatia is a country with great potential for adventure tourism development and has all predispositions to brand itself in this way and be recognizable by that. Unfortunately, Croatia is not fully aware and is not investing enough effort and money in that aspect of tourism. Adrenaline parks are one of the forms of adventure tourism which are discussed in this paper. Adrenaline parks are part of the tourist offer which attracts tourists off all ages as well as the local population. This paper theoretically explains tourism as existence, marketing and their interrelationship. Adventure tourism is theoretically explained too, with an emphasis on adrenaline parks. In the second part of this final paper pieces of research are done. The main purpose of this paper is to present the current situation of adrenaline parks in Istria, the importance of marketing and sale and analyze the potentials of adrenaline parks development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:536499
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-01-04 10:43:05