Title | Kamping |
Title (english) | Camping |
Author | Davor Herak |
Mentor | Aljoša Vitasović (mentor) |
Committee member | Mauro Dujmović (predsjednik povjerenstva) |
Committee member | Aljoša Vitasović (član povjerenstva) |
Committee member | Branko Bogunović (član povjerenstva) |
Granter | University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula |
Defense date and country | 2021-04-26, Croatia |
Scientific / art field, discipline and subdiscipline | SOCIAL SCIENCES Economics Trade and Tourism |
Abstract | Evolucija kamping turizma kontinuirano je prisutna u segmentu kampinga od njegovih samih početaka. Od kampova koji su u svojoj osnovi bili samo blago uređene zemljane površine, lišene svake infrastrukture, do velebnih modernih kampova prepunih modernih atrakcija i komoditeta, prošlo je svega nekoliko desetljeća. Najrecentnija ekspanzija kamping ponude (od cca. 2000. godine do danas) ponukana je i pojavom novih oblika smještajnih jedinica. Mobile homeovi, luksuzni šatori, glamping, novi su trendovi koji se pojavljuju u kampingu. Kamping postaje pristupačniji, dostupniji široj masi korisnika a ne samo klasičnim izvornim kampistima. Kampovi postaju kompleksniji, skuplji za gradnju, pogotovo ukoliko se želi udovoljiti strogim zahtjevima održivosti kojima kamping teži. Hrvatska se (kao kamping destinacija) u novim trendovima kampinga uvijek dobro snalazila. Kao jedan od začetnika „nudizma“, popularne niše kamping turizma, Hrvatska ima iskustva s prihvatom i inicijacijom novih trendova u kampingu. Tako je Hrvatska dobro prihvatila trend novih oblika smještajnih jedinica i glampinga. Prema podatcima KUH-a u hrvatskim kampovima je 2018. godine registrirano oko 645 glamping objekata, od luksuznih šatora do kućica na drvetu i sl. te oko 11500 mobilnih kućica. Također ista je godina pokazala porast sezonalnosti u odnosu na 2016. godinu za 7,5%. U hrvatskom kampingu pojavila se i potencijalno nova niša, „robinzonski kamping“, čiji bi daljnji razvoj doprinio i razvitku kontinentalnog kampinga. Hrvatski kamping, pokazao je i zavidnu kvalitetu kada su u pitanju ocijene renomiranog kamping vodiča „ADAC“, čiji rezultati ukazuju da su hrvatski kampovi trenutno drugi po kvaliteti u Europi. Što se budućnosti hrvatskog kampinga tiče, porast potražnje kamping proizvoda od strane najvažnijih emitivnih tržišta (poglavito Njemačke) ukazuje na vrlo povoljnu tržišnu situaciju koja se nalazi pred hrvatskim kampingom. Pregled upravljanja kampovima u tvrtki „Plava Laguna“d.d. koji je prikazan u ovom radu, daje jasnu konotaciju na bitnost kampinga u cjelokupnoj turističkoj strategiji jedne od najvećih hrvatskih turističkih tvrtki. Također, pregled recentnih investicija u autokampu „Bijela Uvala“ u vidu velikog broja mobile-homeova, glamping šatora, popratnog sadržaja (bazenski kompleksi, restorani, igrališta) jasno oslikavaju pojavu novih trendova u hrvatskom kampingu, odnosno njihov utjecaj na sam oblik kampova te pojavu novih proizvoda. Pred kampingom je dakle, vrlo svijetla budućnost koja zasigurno za sobom donosi još pregršt evolucije nekoć najjednostavnijeg selektivnog oblika turizma. |
Abstract (english) | The evolution of camping tourism is a constant process since the very beginning of the camping industry itself. From campsites that at its core were just “pieces of land to put a tent on”, without any infrastructure, to modern campsites, full of commodities and attractions, there is a time-lapse of just few decades in-between. The most recent expansion of the camping industry offer (from 2000. onwards) is correlated with adoption of new types of accommodations. New trends such as mobile homes, luxurious tents and glamping started to appear in the camping sphere. With that new accommodation trends, camping started to become more accessible to new users, which tend to be different from the traditional campers. Campsites became more complex, more expensive to build, especially if they are following the strict rules of sustainability that the camping industry so proudly industry relies on. Croatia has always been very efficient at following new camping trends. Croatia has a lot of experience in creating and modifying new camping trends, as it happened to be among the first countries that recognized and popularized „camping nudism“, a very popular camping niche. So far, Croatia managed to successfully implement new accommodation and glamping trends in their camping industry. By data provided by KUH (Croatian Camping Association) in 2018. there was a record of 645 registered glamping accommodation units (from luxurious tents to three-houses) and 11500 registered mobile-homes. In that same year there was also a registered increase of „seasonality“ in comparison with 2016. by 7.5%. A potentially new niche appeared to be forming in Croatian camping sphere called “robinson camping”. A further expansion of this niche (trend) could provide expansion of the Croatian inland camping. Croatian camping has showed very good quality results within the (very famous) ADAC quality control. As ADAC results shows, Croatia is currently holding a 2.nd. place in overall camping quality in Europe. The markets that the Croatian camping industry relies on (especially Germany) are showing great demand for camping products, which is a great sign for the future of the Croatian camping industry. The business analysis of camping management within the company “Plava Laguna” shows how important the camping sector is (in the overall touristic strategy) to one of the leading Croatian touristic companies. Also, the analysis of recent investments in the campsite “Bijela Uvala” in terms of the implementation of large number of mobile homes, glamping tents and other additional content (swimming pools, restaurants, playgrounds..), shows clear evidence on how are new trends in camping industry modeling the shape of campsites, and how they are influencing the creation of new products. In conclusion, the camping industry is continuing its evolution journey. There is a very bright future ahead of the camping industry, an industry that was once considered to be the simplest form of selective tourism. |
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Language | croatian |
URN:NBN | urn:nbn:hr:137:971791 |
Study programme | Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije) |
Type of resource | Text |
File origin | Born digital |
Access conditions | Open access |
Terms of use | |
Created on | 2021-05-21 07:25:14 |