Title Sport i turizam
Title (english) Sport and tourism
Author Goran Korać
Mentor Aljoša Vitasović (mentor)
Committee member Mauro Dujmović (predsjednik povjerenstva)
Committee member Aljoša Vitasović (član povjerenstva)
Committee member Branko Bogunović (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2021-05-13, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Obradom ove teme nastoji se objasniti važnost i značaj sportskog turizma kao selektivnog oblika namijenjenog ciljanoj skupini krajnjih potrošača, odnosno turista. Uloga sporta i sportske rekreacije na turističkom tržištu poprima sve veći značaj, stoga isti u suvremenom turizmu postaju jedan od primarnih razloga posjeta turista određenoj turističkoj destinaciji.
Kao važan segment razvoja sportskog turizma posebno se ističu velike sportske manifestacije koje na globalnoj razini imaju važan utjecaj na promociju same destinacije te značajne socio – ekonomske učinke. U velike sportske manifestacije mogu se uvrstiti Europska i Svjetska prvenstva u nogometu, zimske i ljetne Olimpijske igre, teniski turniri iz Masters serije i ostali.
Značajnu ulogu u sportskom turizmu ima nogomet koji je najzastupljeniji sport u cijelom svijetu bez obzira razmatra li se aktivno ili pasivno sudjelovanje u istome. Nogometni turisti su aktivni kroz cijelu godinu obzirom na različita nogometna natjecanja, od klupskih liga do međunarodnih reprezentativnih natjecanja, te stvaraju značajnu potrošnju kroz putovanja, noćenja, kupnju ulaznica te korištenja popratnih sadržaja koje nudi turistička destinacija.
Istra kao najrazvijenija turistička regija kroz svoje komparativne prednosti ima potencijala za razvijanje sportskog turizma kojim se značajno može produljiti sezona, pri čemu se posebno ističu nogometne pripreme, pješačenje i cikloturizam. Praćenjem sportskih trendova na tržištu, zajedničkim djelovanjem svih dionika te dodatnim razvojem infrastrukture, nogometne pripreme i cikloturizam imaju potencijal razviti Istru u još konkurentniju destinaciju na jakom mediteranskom tržištu.
Abstract (english) This paper work defines the importance and significance of sports tourism as a selective form intended for the target group of consumers, those are tourists. The role of sports and sports recreation in the tourism market takes on increasing importance, therefore, so in modern tourism they are becoming one of the primary reasons for visits of tourists to a certain tourist destination.
Large sports events stand out as an important segment of sports tourism development and they have, on a global level, an important impact on the promotion of the destination itself and significant socio - economic effects. In big sports events can be classified the European and World Football Championships, the Winter and Summer Olympics, the Masters series tennis tournaments and more.
A significant role in sports tourism has football, which is the most represented sport in the whole world, regardless of whether active or passive participation in it is considered. Football tourists are active throughout the year due to various football competitions, from club leagues to international representative competitions, and create significant consumption through travel, overnight stays, ticket purchases and the use of accompanying facilities offered by the tourist destination.
Istria, as the most developed tourist region, through its comparative advantages has the potential for the development of sports tourism, which can significantly extend the season, with special emphasis on football preparations, hiking and cycling tourism. By monitoring sports trends on the market, through the joint action of all stakeholders and with the further infrastructure development, football preparations and cycling tourism have the potential to develop Istria into an even more competitive destination in a strong Mediterranean market.
Keywords
selektivni turizam
sport
sportski turizam
sportska rekreacija
sportske manifestacije
nogomet
cikloturizam
Keywords (english)
selective tourism
sports
sports tourism
sports recreation
sports events
football
cycling tourism
Language croatian
URN:NBN urn:nbn:hr:137:832528
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2021-05-21 19:06:43