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undergraduate thesis
Turistička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma
Pula: University of Pula, 2021. urn:nbn:hr:137:289473
Šverko, Blanka
University of Pula
Department of Interdisciplinary, Italian and Cultural Studies

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Šverko, B. (2021). Turistička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:289473

Šverko, Blanka. "Turistička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:289473

Šverko, Blanka. "Turistička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:289473

Šverko, B. (2021). 'Turistička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma', Undergraduate thesis, University of Pula, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:289473

Šverko B. Turistička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:137:289473

B. Šverko, "Turistička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:289473

Metadata
TitleTuristička atraktivnot brendiranog hotelijerstva u sustavu ekonomike turizma
Title (english)The Tourist Attraction of the Branded Hotel Industry in the System of Tourism Economics
AuthorBlanka Šverko
MentorTamara Floričić (mentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
Committee memberMauro Dujmović (član povjerenstva)
GranterUniversity of Pula
(Department of Interdisciplinary, Italian and Cultural Studies)
Pula
Defense date and country2021-04-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Brendirano hotelijerstvo kao turističko-ugostiteljski objekt sadrži određene standarde sa oblicima razvrstavanja i kategorizacije ugostiteljskih objekta čime ukazuju na kvalitetu turističko-ugostiteljske ponude što se ogleda na turističku potrošnju odnosno turističku atraktivnost za brendirano hotelijerstvo. Definirano je kroz raznolikosti hotelskih lanaca i njegovih oblika poslovanja odnosno povezivanja hotelskih lanaca. Predstavljeno je značenje pojma marke ili brenda, kao i najvažnija uloga brendiranog ugostiteljstva i njegova tržišna vrijednost u turizmu, zatim kroz pozicioniranje proizvoda na tržištu sa smjernicama za učinkovit i odgovoran marketing u ugostiteljstvu sa svojom važnošću. Brendirano hotelijerstvo se ujedno ogleda kroz metodologiju unaprjeđivanja organizacije odnosno kroz hotelski benchmarking kao moćno sredstvo, koje poduzećima daje izuzetne smjernice u otklanjanju nekonkurentskih slabosti u odnosu na poslovne uspjehe, tehnička rješenja i funkcije konkurenata koje je potrebno visoko unaprijediti.
Abstract (english)
Branded hotel industry as a tourist and catering facility contains certain standards with forms of classification and categorization of catering facilities, which indicate the quality of the tourist and catering offer, which is reflected in tourist consumption and tourist attractiveness for the branded hotels. It is defined through the diversity of hotel chains and their forms of business, ie connecting hotel chains. The meaning of the term brand or brand is presented, as well as the most important role of branded hospitality and its market value in tourism, then through product positioning in the market with guidelines for effective and responsible marketing in hospitality with its importance. Branded hospitality is also reflected through the methodology of improving the organization and through hotel benchmarking as a powerful tool, which gives companies exceptional guidance in addressing non-competitive weaknesses in relation to business success, technical solutions, and competitor functions that need to be highly improved.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:289473
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-19 12:12:53