Packaging is an integral part of every product, and its main function is to protect the product from external influences throughout its life cycle. The problem arises after the consumer uses the product because most of the packaging ends up in the trash, which has a very harmful impact on the environment. This problem is getting bigger every day, which is why many manufacturers have decided to use sustainable materials in the production of packaging. In addition to companies, consumers are becoming more and more aware, taking care of the packaging in which they will buy the product. The use of innovative packaging materials is one of the quality solutions to reduce the negative impact on the environment. The positive news is that an increasing number of products with ecological packaging can be seen every day. The research conducted in this paper also showed that consumers are increasingly aware and take care of the environment. Investing in innovation and educating both producers and consumers is the only way that will lead to a better and healthier environment, and thus the lives of all people.