The title of this final work is: Dalmatian Journeys – down a route of Lloyd's steamships. The aim was to, considering the travelogue of Hermann Bahr Dalmatian journey and studied literature on the history of the development of tourism and steamships on the coast, create an itinerary that would lead us down a route of Lloyd’s steamships. The first part of the dissertation contains a description of the development of travel and travel writing history in general. After that, the story of the history of Dalmatian journey will be shaped. The second part presents a historical overview of the development of steamships and the beginnings of the development of tourism in Dalmatia. The third part deals with the travel book by Hermann Bahr Dalmatian journey and its analysis. The last part contains a development of a new cultural and tourist itinerary paths of Lloyd's steamships. Due to increasing competition in the market and tourist’s demands, it is necessary to create a new tourism products in order to preserve the tangible and intangible heritage and create a recognizable tourist offer. Croatia can no longer be advertised only as the land of sun and sea, but must offer a new and creative products that will attract new and retain regular customers. This work wants to achieve that culture and tourism unify and evaluate important elements of the history and culture of Dalmatia.