When prices are formed in tourism, the most important thing is that they are acceptable not only for the customer, but also for the company. Price can be defined as the amount of money demanded for a good or service. To determine prices in tourism, the company uses cost methods, market methods and competitive methods. Which method will be applied in a particular company depends on the nature of the product, the volume of its sales or the amount of production. Regarding pricing policies in companies, it is mainly the responsibility of the director who must approach the pricing of each product with caution and precision. Factors that must be taken into account when setting prices are: market, costs, customer expectations, competitive strategy and economic situation. Pricing is not an easy process, but all the elements and factors that affect price must be taken into account when choosing prices.