Title Povijest i kontroverze bihevioralne ekonomije
Title (english) History and Controversies of Behavioral Economics
Author Magdalena Zmaić
Mentor Saša Stjepanović (mentor)
Committee member Dean Učkar (predsjednik povjerenstva)
Committee member Saša Stjepanović (član povjerenstva)
Committee member Daniel Tomić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2021-09-15, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Sociology Sociological Methodology
Abstract Bihevioralna ekonomija nije toliko snažno definirano područje poput drugih područja društvenih znanosti, međutim, danas je psihološko eksperimentiranje njezina fokusirana metodologija, jer ima sve veću primjenjivost u prirodnom okruženju. Standardne procjene tradicionalnih ekonomista u vezi s prirodom ljudi podvrgnute su intenzivnoj procjeni suvremenih ekonomista koji slijede koncept psihologije pojedinaca u donošenju odluka. Cilj ovog završnog rada je proučiti teorijsku problematiku povijesnog razvoja bihevioralne ekonomije te ispitati njezine osnovne koncepte koje su istraživali mnogobrojni autori, kao i njezine kontroverze, gdje se bihevioralna ekonomija razvila u popularnu disciplinu. Svrha je završnog rada ukazati na važnost primjene bihevioralne ekonomije i njezinih načela u praksi te koliko ista donosi korisnosti. Bihevioralna ekonomija je danas primjenjiva znanstvena disciplina u praksi u mnogim slučajevima te na donošenje ekonomskih odluka djeluje poticajno ukoliko se ljudima predmet odabira predstavi poželjnim. Njezinom implementacijom će se na optimalnu ekonomsku odluku utjecati pozitivno samo ako se na pravi način potakne ljude da usmjere svoje ponašanje da bi oni mogli donijeti odluku samostalno, ali ipak poticajno, a s ciljem obostranog zadovoljstva.
Abstract (english) Behavioral economics is not as strongly a defined area as other areas of the social sciences, however, today psychological experimentation is its focused methodology because it has increasing applicability in the natural environment. The standard assessments of traditional economists regarding the nature of people are subjected to an intensive assessment by modern economists who follow the concept of the psychology of individuals in decision-making. The aim of this final paper is to study the theoretical issues of the historical development of behavioral economics and examine its basic concepts that have been explored by many authors, as well as its controversies, where behavioral economics has developed into a popular discipline. The purpose of the final paper is to point out the importance of applying behavioral economics and its principles in practice and how much it brings benefits. Behavioral economics is today a applicable scientific discipline in practice in many cases and stimulates economic decision-making if the subject of choice is presented to people and is desirable. Its implementation will have a positive impact on the optimal economic decision only if it is encouraged in the right way to direct their behavior so that they can make a decision independently, but still encouraging, and with the goal of mutual satisfaction.
Keywords
bihevioralna ekonomija
Kahneman
racionalnost
poslovne odluke
ponašanje
Keywords (english)
behavioral economics
Kahneman
rationality
business decisions
behavior
Language croatian
URN:NBN urn:nbn:hr:137:909186
Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Course: Marketing Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2021-09-17 16:15:48