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undergraduate thesis
Marketing događaja
Pula: University of Pula, 2021. urn:nbn:hr:137:197977
Šćulac, Karin
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Šćulac, K. (2021). Marketing događaja (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:197977

Šćulac, Karin. "Marketing događaja." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:197977

Šćulac, Karin. "Marketing događaja." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:197977

Šćulac, K. (2021). 'Marketing događaja', Undergraduate thesis, University of Pula, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:197977

Šćulac K. Marketing događaja [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:197977

K. Šćulac, "Marketing događaja", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:197977

Metadata
TitleMarketing događaja
Title (english)Event management
AuthorKarin Šćulac
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing događaja ne obuhvaća samo promociju, već i temeljito planiranje i organizaciju. Događaji su specifičan proizvod te zahtijevaju specifičan pristup pri biranju komunikacijskog spleta. Komunikacijski splet se može izabrati i provesti tek nakon što su osmišljene sve ostale aktivnosti vezane uz događaj. Bitno je napomenuti i da organizator događaja mora biti svjestan da postoji velik rizik u ovakvim pothvatima i mora biti spreman na prilagodbu uvjetima okruženja. Primjer toga je pandemija koronavirusa u kojoj je takav pristup uvelike pomogao mnogim organizatorima da smanje svoje gubitke.
Abstract (english)
Event marketing doesn't only include promotion, but it also includes thorough planning and organization. Events are specific products so they require a specific approach when forming a communication mix. The communication mix can only be formed and carried out when all the other activities related to the event have already been designed. It's important to note that the organizer of the event has to be aware that there is a big risk in this kind of venture and has to be ready to adjust to the surrounding conditions. An example of that is the coronavirus pandemic during which that kind of approach helped a big number of organizers to reduce their losses.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:197977
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-21 14:04:09