Title Turizam kao multisenzorno iskustvo
Title (english) Tourism as a multisensory experience
Author Korina Maras
Mentor Mauro Dujmović (mentor)
Committee member Aljoša Vitasović (predsjednik povjerenstva)
Committee member Tamara Floričić (član povjerenstva)
Committee member Mauro Dujmović (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2021-09-21, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Sociology Sociological Theory
Abstract U suvremeno doba, multisenzorno iskustvo u turizmu sve više dolazi do izražaja preko svih pet osjetila čovjeka: vida, sluha, okusa, dodira i njuha. Masovni oblici turizma smatraju se zastarjelima pa se počinju razvijati selektivni oblici turizma koji moraju biti u stanju odgovoriti na zahtjeve suvremenih turista. Turisti danas od destinacije traže više od klasične turističke ponude, a preko osjetila oni “upijaju” destinaciju i kreiraju autentično i nezaboravno iskustvo. Turistička ponuda trebala bi biti u stanju zadovoljiti sve zahtjevnije potrebe turističke potražnje s ciljem zadržavanja konkurentnosti destinacija. Prepoznavanje turističkih motiva za putovanjima, nameće se kao važno jer upravo oni pokreću ljude na posjet određenoj destinaciji. Turistička putovanja u pravilu su motivirana s bijegom od svakodnevnog života. Stoga, korisnici u kratko vrijeme žele doživjeti nezaboravna iskustva koja će pamtiti cijeli život. Tehnologija danas olakšava i unaprjeđuje turističku ponudu, napose kroz proširenu i kroz virtualnu stvarnost, a sigurno će se u budućnosti i nadalje razvijati. Putem osjetila čovjek doživljava i ulazi u interakciju s prostorom i ljudima, stoga turističke destinacije moraju uložiti dodatne napore u daljnje razvijanje multisenzornog turističkog iskustva za korisnike.
Abstract (english) In modern times, the multisensory experience in tourism is increasingly expressed through all five senses of man: sight, hearing, taste, touch and smell. Mass forms of tourism are considered obsolete, so selective forms of tourism are beginning to develop that must be able to respond to the demands of modern tourists. Today, tourists ask for more from the destination than the classic tourist offer, and through the senses they "absorb" the destination and create an authentic and unforgettable experience. The tourist offer should be able to meet the increasingly demanding needs of tourist demand in order to maintain the competitiveness of destinations. Recognizing tourist motives for travel, is important because they are the ones that move people to visit a particular destination. Tourist trips are generally motivated with an escape from everyday life. Therefore, users want to experience unforgettable experiences in a short time that they will remember for a lifetime. Today, technology facilitates and improves the tourist offer, especially through augmented and virtual reality, and it will certainly continue to develop in the future. Through the senses, man experiences and interacts with space and people, so tourist destinations must make efforts to further develop a multisensory tourist experience for users.
Keywords
multisenzorno iskustvo
osjetila
turistički motivi
selektivni turizam
turisti
Keywords (english)
multisensory experience
senses
tourist motives
selective tourism
tourists
Language croatian
URN:NBN urn:nbn:hr:137:597694
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
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Created on 2021-09-23 16:44:49